Is Your Social Media Marketing Plan A Tangled Mess?

How is your social media marketing plan working?  

Do you have a great business, product or service but have a few tangles in the mix when try to share online?

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Pictures can speak a thousand words.  The photo concept is perfect for a blog post and one of the reasons why Tumblr, Instagram and Pinterest are so popular today!

What does this graphic say to you?

Digital Images create a story in the viewers mind.  

“A photo can open the door to engagement™” and is key to your social media marketing success. 

I posted this photo on facebook and asked what people thought without having a caption.  The overwhelming majority thought about someone leaving their jewelry on the counter to go to the beach, take a bubble bath or travel to the Caribbean or Hawaii.

The title changed the story line and how the viewer perceived the message.

Do you have a message you want to share but need some help with connecting your social media marketing and digital image dots?

Don’t have time to take photos or think up creative concepts to share in your social media marketing?

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Planning for 2014 can be easy when  you have the right tools and you know where you want to go with your social media marketing.   The tangled mess can be straightened out quickly with the right direction.

Think about 2014 in IMAGES and tie your business product or service to the holidays and events that come up during the year!  Take advantage of the trending topics and have your posts prepared in advance so you are free to work your business!

A new website, Photo Tour Global Directory™ in pre-launch mode, has been designed to connect consumers with photographers all over the world.  Each photographer in a specific area has unique services they are willing to offer to help individuals and businesses with digital images.   Check out Photo Tour Global Directory™ and subscribe to their monthly newsletter for 25 FREE Seasonal images and then get 10 more each month along with photography and travel tips that can help you with your social media marketing.  Use the stock photos on your posts and in your blogs and let the images give you inspiration for the season!

To commence planning 2014 take a few simple steps from Carra’s Cosmic Cliff Notes and start connecting the social media dots?  This is not rocket science so don’t make it harder than it is.

 Start with a calendar include all the Holidays, seasons and major global events you are interested in sharing ie. World Peace Day, Ground Hog Day, The World Cup, Olympics etc.

  1. Define your perfect customer
  2. Understand where your perfect customer hangs out in social media
  3. Create content that talks to your perfect customer in digital images with short sounds bytes
  4. Plan how to auto post your message  so you can stick to business
  5. Make FOLLOW-UP in social media part of your daily routine…. just don’t get caught up too long!
  6. BALANCE is the key to your social media marketing

The social media tangled mess can be unwound and organized in a short amount of time with the right direction.   

INVESTING time in the organizational planning and set up to get things straight is an ABSOLUTE MUST! 

Get started with a FREE 30 minute Consult and make 2014 a FUN Social Media Marketing year!

 

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5 Favorite Take Aways: NAR 2011 Convention

Business is business no matter what service or product one sells. 

Applying practical principles to help reach a goal is applicable to any situation.

I just returned from the National Association of Realtors 2011 Convention in Anaheim California with some great information that could be useful.

2012 is just beyond the horizon. 5 best practice ideas presented here might give a jump start on business or personal plans.

5 Favorite Take Aways from the National Association of Realtors 2011 Convention in Anaheim, California including tips from Michael Eisner and Jack Canfield.

The Anaheim Convention Center is located on the outskirts of Disneyland. Over 20,000 members of the National Association of Realtors and service providers came together to learn and share with one another in this ever changing new world. 

Take Away 1.    Stay in budget! Michael Eisner

One cannot think of Disney and not think of the name Michael Eisner.  His accomplishments speak for themselves and his ability to lead a team to success.

Michael Eisner has been a leader in the American entertainment industry four decades. He began his career at ABC, where he helped take the network from number three to number one in primetime,  In 1976, he became president of Paramount Pictures, turning out hit films such as Raiders of the Lost Ark, Saturday Night Fever, Grease, and Terms of Endearment. This string of critically acclaimed and blockbuster films led the studio to become number one in box office and profitability in both theatrical movies and network television production.

In 1984 Michael assumed the position of Chairman and Chief Executive Officer of The Walt Disney Company and, in the ensuing 21 years, transformed it from a film and theme park company with $1.8 billion in enterprise value into a global media empire valued at $80 billion.

In 2005, Michael began the “next act” of his career by founding The Tornante Company, a privately held company that invests in, acquires, incubates, and operates media and entertainment companies.

Michael emphasized working within financial boundries.. make things happen within the framework of what you have.  Don't overspend, keep it in the box as far as the cost and out of the box as far as thinking.

Identify a budget for your business and stick to it.  Think of creative ways to achieve the goal within your budget to stay on track and take your business to the top like Michael has done four decades. 

Michael Eisner shares: "Everyone has growing pains it's just part of the process."  Keep seeing the green and going forward. 

 

Take Away 2.   Rule of 5! Jack Canfield

 

 

 

 

 

Jack Canfield and Carra Riley with "Know Your Monkey™" in hand.

Jack shared J. Paul Getty's Success strategies.Rise early

  1. Rise early
  2. Work hard
  3. Strike Oil

Motivate yourself to do something different.  Change your behavior, do something different.

Walk away from negative talk or behavior. 

Change Can't to Won't and see if that word really fits.

Drop the word can't and change it to: I wish I was able to.

Television is an income reduction box.  Watching it reduces your income!

Chicken Soup for the Soul  aka Jack Canfield series….. was rejected by 144 publishers so when you think of quitting think of the dedication it took to present his book to 144 publishers.

Now this is interesting…. who do you hang out with?  "You are the average of the 5 people you spend the most time with.  Hang out with people making more money than you."

Rule of 5:   Do 5 things a day to help you get to your goal.  Your self talk should be "what 5 things am I going to do to day to achieve my dream?"

 

Take away 3Learn about personality types and how different people fit with your traits.

The Council of Real Estate Brokerage Managers  CRB sponsored a class on Managing and Leading Teams taught by National Real Estate Educator Brad Hanks.

Every business could be considered a team and a very helpful idea to increase productivity and consumer satisfaction it is to learn about different personalities and how they work together in a DISC assessment test. 

The typical American company bases 80% of their hiring decisions on the "intellectual" aspect of an individual: skills, resume, training and experience.

The National average rate of successful hiring is less than 50% because of Behavior or Style incompatibility.  Here in lies the major disconnect or wrong hiring practice.  The person can do the job but it is not getting done.  By using the DISC assessment method an employer can better understand the thinking process of the potential hiree and see if the person is a good fit with the vision and direction of the company. 

The important take way is to really learn about how different people think and adjust what you do and how you present what you have to share accordingly. The DISC study does require an action item on your business plan to help balance the way the work flows in all environments and they type of communication that will be successful. 

CRB is just completing some major modifications in their courses and have added many new trainers to their instructor cadre.  I am delighted to share the fact I am a new CRB instructor and look forward to talking to you about the classes and the program designation that can be presented in your area.

Find out more about obtaining your CRB designation, many progressive classes and National instructors contact the Council of Real Estate Brokerage Managers. 

 

Take Away 4 Learn the new technology tools.

Technology Super Stars  Bill Lublin, Jay Thompson, Chris Smith, Nobu Hata, Todd Carpenter shared the latest web sites and tools to know about today.  Check out Bill and Chris on their mobile devices during the presentation.  If you are not mobile… you should be!

 Evernote  is a must have app.

"Inducted into the Apple "App Hall of Fame", NY Times "Top 10 Must-Have Apps", Winner of the Best Mobile App Award from TechCrunch, Mashable and the Webbys."

Evernote turns the iPhone, iPod Touch and iPad into an extension of your brain, helping you remember anything and everything that happens in your life. From notes to ideas to snapshots to recordings, put it all into Evernote and watch as it instantly synchronizes from your iPhone to your Mac or Windows desktop. See why millions of people worldwide use Evernote:

Drop Box   for sharing in the cloud!

Sugar Sync    for more sharing in the cloud. Personal Cloud! File sync and online backup for all your devices including PC, Mac, iPhone, iPad, Android, BlackBerry, and more!

In a head-to-head review of SugarSync, Dropbox, Apple’s iCloud, Amazon’s Cloud Drive, Google, and many others, SugarSync was named the “Ultimate Victor” as the best online storage solution of 2011.

Track this now to see what people are saying about you, your company and your brand.

Twittrratr How do you rate and is it positive or negative, what are people saying?

Search.twitter.com  search any thing you want.  search: buying a new house in Phoenix Arizona or buyuying ________ (what ever you are selling) and see who is tweeting about what you do. 

Walkscore.com   Type any address to get a walk score and see what is nearby and how far you are from aything.

localmind.com   iphone app to see what is going on around you locally. Now foursquare matters because localmind connects with local check ins to help you find out about where you want to go.. how crowded a place is and what the hours are etc.

Localmind is a new service that allows you to send questions and receive answers about what is going on—right now—at places you care about.

Google Places  

MUST be in Google Places with your business!  Must get past clients to give you reviews.  Participate and share the Google Connection.  40% of mobile searches are local in nature.

Google+ BE there… "get past the Google Creepyness and just say 'What's Next?'"

Scott Carpenter Social Media expert from NAR says the most important aspect of social media is to

"Prove to me that I can trust you."   Create relationships in social networks and do business on your website.  Spend more time on Linkedin.  Get recommendations online for Linkedin.  Make sure your profiles are correct on Zillow, Truilia, and Realtor.com

 

Take Away 5:  Be part of making the world a better place! 

NAR President Ron Phipps led the keynote session with poise and inspiration. He honored our men and women of the armed services and requested us to take action in expressing gratitude.

"If you see someone in uniform, stop and THANK THEM for service to our country."

 Ron also presented the REALTOR Good Neighbor Award Winners and encouraged each and everyone of us to join the Good Neighbor Society.

"Capture the good neighbor heart and put it into action. We have 1,000,000 Realtors… see what 5 did!"

"For the past 12 years the Good Neighbor Awards program has recognized Realtors® who are devoted to strengthening communities through volunteer work and helping those in need. The five individuals named as this year's REALTOR® Magazine Good Neighbor Award winners are leading examples of how Realtors® value service and are committed to improving communities.

The 2011 Good Neighbor Awards winners are:

  1. LeRoy J. Bendickson, Edina Realty, Edina, Minn., for National Multiple Sclerosis Society, Minnesota Chapter
  2. Marta Karpiel, Alain Pinel Realtors®, Carmel, Calif., for Freedom Fields USA
  3. Vito A. Pampalona, Vito Anthony Homes, Rochester, Mich., for the Yellow Ribbon Fund
  4. Judy Pitt, Wright Kingdom Inc., Boulder, Colo., for Kazi Yake (His Works)
  5. Wayne J. Shaffer, Shaffer and Associates, Santa Cruz, Calif., for St. Francis Catholic Kitchen, Siena House Maternity Home, and Jesus Mary Joseph Home

The Good Neighbor Awards have been granted annually since 2000 and are presented by NAR’s REALTOR® Magazine. Winners receive a $10,000 grant for their charity and a $2,000 Lowe’s gift card, and are profiled in the November-December issue of REALTOR® Magazine.

Lowe’s (www.lowes.com) and HouseLogic, www.houselogic.com   are sponsors of the Good Neighbor Program

Ron leaves us with the vision of going out to help our world and make it a better place! 

"We are at the tipping point of changing the future in so many ways… go back to the problem and leave a bright future for our children and grand children. 

We fail if we give up. "

To get our country back on track we have to help one another…. what do you think? 

Ready for 2012? Free 30 minute planning consultation.

Social Media Summer Camp… No Bugs at This Summer Camp!

Social Media Summer Camp… No Bugs at This Summer Camp!

How can that be……. you may be asking? Are you trying to put the puzzle pieces of Social Media together?

Have you been putting off learning all the confusing pieces of social media and how they all fit or do you know someone who needs to get with what is happening today in social media marketing?

No matter what business you are in, sharing this information can help someone you may know struggling with social meda pieces. Bring or tell a friend and go to Social Media Summer Camp and forget the bugs!

Hear how every business can maximize profits using social media on Blogtalkradio when Shelly Roth, President of Springboard Ventures, is a guest on the show May 11th 9:00 a.m. Pacific Time . We will be discussing Social Media Summer Camp 2011 and her new books. Call in and ask questions at (347) 994-1903

  • If you already KNOW about social media, this is an opportunity for you to share with others how they can get up to speed in a balanced manner.
  • Simply forward this blog post or send a link to someone NOT using social media so they can listen to the blogtalkradio show and hear firsthand what Shelley will be teaching.

Shelley R. Roth, President of Springboard Ventures has designed a user friendly summer program to learn about facebook, twitter, linkedin, blogging and e-mail campaigns. Spend ONLY 1.5 hours, one time a week for six weeks to be up and running with confidence in social media.

Shelley Roth is an author, trainer, motivational speaker, and social media navigator. She inspires and empowers businesses to achieve higher levels of productivity and growth through creative sales and marketing initiatives. As President of Springboard Ventures, Inc., Shelley has worked for more than a decade with dozens of entrepreneurial ventures in various stages of development, as well as Fortune 500 companies. She has served on the advisory boards of several technology companies, served as a mentor and member of the Rice Alliance for Technology and Entrepreneurship, and the Houston Technology Center and MIT Forum.

Social Media Summer Camp 2011

The program has everything you ever wanted to know about social media and how to turn it into a profitable endeavor.

Session 1 – Facebook 101

  • Set up your Personal Profile and Optimize for Business
  • Create status updates, ask questions, share links, upload pics
  • Research Business Pages
  • @Tag people, pages and events
  • Create distribution lists
  • Upload contact lists
  • Set privacy settings

Session 2 – Facebook 102

  • Create your Business Page
  • Understand New Business Page Navigation
  • Research Applications and other Pages
  • Learn to use the Photo Stream for Marketing
  • Upload your contacts and invite to LIKE your page
  • Get Sticky with your content
  • Sourcing Content

Session 3 – LinkedIn 101

  • Completing your Profile for SEO (search engine optimization)
  • Getting Referrals
  • Completing yoru profile 100%
  • Uploading connections
  • Finding connections
  • Searching for people, companies, groups

Session 4 – LinkedIn 102

  • Setting up and Managing Groups
  • Researching Applications for Business use
  • Answering Questions and Establishing Expertise
  • Setting up your Business Profile
  • Twitter and LinkedIn-Peanut Butter and Chocolate
  • Creating an Event and Promoting it

Session 5 – Twitter, Blogging and Tools for Streamlining Social Media

  • Creating a Twitter Account
  • Why Tweet?
  • What to Tweet
  • Searching on Twitter
  • Blogs Overview-Wordpress and Blogger
  • Tools for ease: bit.ly ;hootsuite.com;ping.fm

Session 6 – Power of Email Marketing

  • Why use an email marketing service such as Constant Contact?
  • How to best position your email to get opened and read
  • Creating CTA’s (calls to action) with your email
  • Building a quality contact list
  • Using Social Media sites with your email campaigns

To receive a $20.00 discount on the purchase of the Social Media Summer Camp please enter code: CARRA when you purchase the event.

Shelley sends out a very informative newsletter with weekly video tips on social media. I learn something new every time I watch one.

Sign up for the weekly video tips to have a continuous flow of knowledge as social media changes on a daily basis.

Shelley is the author of an informative social media book entitled “Get Real, People! What your Digital Body Language Says about You Online” Watch the trailer on the link below and get ready for some FUN with social media.

BUY THE BOOK HERE!

Connect with Shelley Roth and Springboard Works all over the web!

e-mail Shelley

Phone 713.937.1006

Website

LIKE us on Facebook

CONNECT on LinkedIn

FOLLOW on Twitter

SUBSCRIBE on YouTube

More special gifts and reasons to connect with Springboard!

Click for FREE 60 Day Constant Contact Trial

Remember to listen to Shelley Roth, Live on BLOGTALKRADIO Wednesday, May 11th at 9:00 a.m Pacific Time. Call in to ask questions at (347) 994-1903 Let’s have some fun with social media!

And remember, there are no bugs at this summer camp, so leave the bug spray behind and join us!

Survival 101

Survival 101: Creating a plan for 2011

  • What’s 2011 going to be like?
  • What do you need to do different?
  • How is technology changing the way people do business?
  • Should I continue to do the same thing?
  • Can I survive another year?

Looking for direction?

Attend Survival 101 presented by Carra Riley CRB, CRS, GRI and learn how to develop specific business strategies in building a real estate career.

The student will participate in a workshop format and will come away with a plan of action to implement for successful survival in today’s evolving world.

Survival 101: Business Planning Workshop Friday Dec. 10, 2010 9 to 4 in Prescott, Arizona at PAAR, Prescott Area Association of Realtors.

Current consumer behavior will be addressed and how the agent can meet the needs of today’s buyers and sellers.

Specific plans will be customized for each student based on values and the vision of the individual. Knowing how to work the plan and be preparing for the future should reduce stress and create balance with practice. Retirement options will be addressed and worked into the planning procedure.

Topics to be covered:

  • Why Plan?
  • Vision Statement
  • Mission Statement
  • Dreams
  • Values
  • Taking actions to dreams
  • External Factors or the Cosmic Cow Pie, How it effects business
  • Specific steps to achieve a specific goal
  • Determine desired income
  • 1 yr. 5 yr, 10 year plans
  • Ways to Prospect
  • Technology Strategy
  • Story Board Planning
  • Time Management
  • Accountability
  • Retirement
  • Projecting the Future

Connecting The Dots of the Day…… Walk away with a plan to start working immediately on 2011!

Survival 101: Friday, December 10, 2010 from 9 a.m. to 4 p.m.

PAAR Members are FREE,  $25.00 for non-members. Registration limited. Register at the Prescott Area Association of Realtor’s.

The workshop will be held at the Prescott Area Association of Realtor’s office

3719 Karicio Lane Prescott, AZ 86303-6829 Phone: 928.445.2663