Will Your Business Be Around in Five Years? Socialnomics

Have you asked the question, will my business be around in five years?  What will it take to stay in the game?

Meet Erik Qualman: called a Digital Dale Carnegie and author of the best selling book Socialnomics. Erik describes how social media transforms the way we live and do business. He shares how survival of business today needs to be addressed and what  any business is going to have to do to keep playing in this volatile market.  He will be my guest on blogtalkradio Friday, October 14, 2011 9:00 a.m. PDT.  Set a reminder here and call in with questions 347-994-1903 or join us in the chat room.

A frequently requested International speaker, Qualman has been highlighted in numerous media outlets including: Business Week, The New York Times, WSJ, Mashable, USA Today, Financial Times, Forbes, Fortune, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally (Ford CEO), Lee Scott (CEO/Chairman Walmart), and many others

Currently Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of  socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog.  He sits on the Advisory Boards of Manumatix, ShopVisible and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.  He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and daughter.

Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks, M&M/Mars, Cartier, Montblanc, TEDx, Polo, UGG Australia, Nokia, Google, and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas). 

Meet Erik on Cosmic Cow Pie Blogtalkradio show Friday, October 14, 2011 at 9:00 a.m. PDT.  Set a reminder here and tune into the show with the link.  Call in with questions 347-994-1903 or join us in the chat room as we discuss Socialnomics and what business needs to do to survive as the Cosmic Shift Happens™.

Qualman produced "Social Media Revolution" which is one of the most watched social media videos in the world. He has a great story about having to take down the 1st version of the video and you will hear it on the blogtalkradio show.  If you do any sharing of social media this youtube link tells the story in an easy to follow format.  Fast Company Magazine listed him as a Top 100 Digital Influencer so be sure you tune in.

Don't miss our discussion with Erik Qualman, author of Socialnomics as we talk about:

  • Digital Dale Carnegie… where did that come from?
  • What he talked about with the employees at facebook?
  • Why was he on the stage with Julie Andrews, Al Gore and Sarah Palin?
  • What are the best social media venues to be participating in as a business?
  • What is going to happen to businesses that do not get on the social media bandwagon?
  • What three things should a business be doing today to survive?

What people are saying about Erik Qualman's book:

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

“Erik Qualman has a very bright future.” – Angelo Pizzo, Award-winning writer and producer of Hoosiers and Rudy.

“Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.” – Dr. Stuart, Levy, Professor, George Washington University

“Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” – Jane Wooldridge, Award-winning journalist, The Miami Herald

Talk to Erik on blogtalkradio 347-994-1903 October 14th 9:00 a.m. PDT or join us live in the chat room.

Connect with Erik Qualman:

facebook

twitter

Socialnomics.net

e-mail

 

Google+ A Place To Hangout

Google+ offers the perfect place to hangout in cyberspace.

Still wondering if google+ is somewhere you want to go? There are so many social media venues it really is difficult to decide where to spend your time. One thing you might want to consider is the fact that google is the 800 pound gorilla in the room so playing in their back yard and posting your links on their sites just could bring some extra juice to the SEO table. Just some organic food/juice for thought!

I spent considerable time on the site this past week and find it very exciting. I am talking to people globally and they are all willing to share and help since it is still in beta testing mode and we are all learning together. As a hybrid between facebook and twitter I think you will find google+ fun and soon to be profitable there is an ease in sharing with people open to learning about what it is you have to offer.

Hangout is the name of the feature where you can video chat with many people at once on google+. The originator of the group invites people by e-mail or opens it to the public and it can be posted on your stream that you are in a hangout. You can discuss specific topics or just roll. As you are reading this think about how you could talk with potential buyers or sellers about real estate in your market. Consider hosting a lender at your computer like a talk show guest to talk about new loan programs or even a HUD representative talking about the programs to save owners from foreclosure. The topic list is endless so just open your mind and think VIRTUAL information where buyers and sellers can meet you in the comfort of their home or office. They can read all about you on your google profile and connect with you all over cyberspace. Your guest speakers can be with you in person or on their own computer in their office.

July 18, 2011 I participated in a "hang out" for writers. We had people from Russia, Ireland, Pakistan, Boston University, Washington State and Germany. We all were writing for about 50 minutes. It was fun to hear the clicking of the keys as everyone was madly writing then after 50 minutes we opened the mic and talked to one another. During the work time the chat room was open so you could chat with anyone who just wanted to instant message. Below is a screen shot of what hangout looks like. The chat room is on the left and the video in the center. At the bottom you can see the people that were in the hangout room. On the right you can see my google+ stream.

To get started in the hangout room you have to install google voice and video chat on your computer and you are all set to go! This video shows how simple it is.

Check out all the hangouts taking place at any given time. Just click on the link and once you have installed your google voice you can jump right in and participate.

As a "vintage player" I was respectful of the conversation and tried not to be disruptive. I turned off my video to see about taking a screen shot on my new imac thinking I had turned off the sound too… lesson #1 mute the mic if you are going to talk outside of the chat room they could not see me but they heard me… yikes learning curve! There is a video mute and a mic mute!

Enjoy some of our fun engagement that took place in the course of about 15 minutes.

Thank you to Rebecca Blain, who is a contract writer and set this up to encourage people to write.

Talking about writers in general and their persona's.

"I don't agree with alcoholism but I love Hemingway."

Cleo Lomax blogger, mother and writer had her baby in a swing sleeping and her son sleeping in her lap as you can see in the first screen shot. She was able to connect with the virtual world while watching her kids and engaging with other writers… WE got to see her in her living room and she really shared some great insight as to other writings being discussed like Twilight and Harry Potter.

"What ever I read influences my writing so I try to keep my reading on the same vein as my writing."

Game of Thornes "Not the best thing to do unless you want to kill all your characters "

Moshin.. writes on political topics… Pakistan.

We all got an invite to the youtube you can all watch the video with Tim getting a masters degree in music education. He was to do an interpretation of this video.

Monica had her light saver from her profile photo and showed it to us as her profile picture is dark.

Felix from Ireland said: "This is like work watching everyone write then discussing things." Felix is customer support for gaming industry at Big Fish Games! He wanted no favors for Big Fish Game requests!

Book character discussion led to: Be tolerant of loss… as soon as you meet a character be prepared to die. Plot development.. this is like a writing class with the people sharing their writing journey.

Monica has a boyfriend who is writing a book on bird sounds…. he has a visual representation of the sound…. he takes the audio and converts it to print. My comments were "why wouldn't he do an e-book with the sounds as an audio link so people "birders" can listen?" The answer was…. the scientific community processes through print and the project is complicated..

An idea arose from the concept of audio waves for Felix from Ireland a science fiction writer… he says: "How cool is that… navigating through space on bird vibes."

You read it hear first.

Do you see how creative you can get with the hangouts. The perfect place to brain storm with people from across the world. We had theme ideas flowing and input on music enlisting the brain power of friends at google+.

What about a press conference on a hang out at google+ share the breaking news and events from your office?

Celebrities are doing it! You should too! Mark Hoppus from Blink 182. Just so you know, is very active and already has hosted a Google Hangout with fans;

Think about using google+ to present your product or service.  You can create a presentationon youtube and share it with everyone in the hangout or present photos from picasa then discuss it. Remember youtube, picasa and google are all connected. If you have been putting it off, go right now to get a youtube account and a picasa account for your photos. Connecting "juice" from the same tree is going to ROCK your SEO!

Why not share google+ with your customers and explain how they might use hangouts in their business? You may not need  "go to webinar" for some topics just have people hangout with you. Maybe google will add screen sharing…. who knows.. but for now and informal presentation to get together no matter what business you have can lead to real time connections.

If you need an invitation to google+ just let me know. I will need your e-mail to send an invitation.

Hangout on google+ for free. Invite your clients to the office and bring in their lap tops to get them set up on google+ so you can all "hangout" with the cool kids!

Cosmic Shift Happens™ Launches!

Cosmic Shift Happens™ Launches May 12, 2011

The “Cosmic Shift Happens™” e-book  includes valuable content from INTERNATIONAL digital citizens consistently contributing to educate the public through their blogging and social media efforts. This e-book has been “crowd-sourced” with individuals working in cyberspace from around the world.  The term “crowd-sourced” refers to the fact that a group of people collaborated, sharing ideas to create the e-book.

As the Cosmic Shift Happens™ this book will help anyone take control of social media and have fun! Find tips on how to engage in cyberspace and how to keep your head screwed on straight in the virtual world!  The e-book should help readers ease the anxiety of engaging in cyberspace and feel comfortable about some of the things that could happen out there.

Being aware of what may come up takes away fear and gives a feeling of power!

Meet the crowd and see what they have to say!

 

Meet The Crowd

“Cosmic Shift Happens™” an  international collaborative e-book was written by:

Carra Riley

Williams, AZ

Writer, Speaker, Small Business and Real Estate Consultant


Joeann Fossland

Tucson, AZ

Cybergrandma, Enthusiast, Coach to Extraordinary Clients, International Speaker

Brad Hanks

Denver, CO

CEO of Brad Hanks Seminars, Senior Instructor for the Colorado Association of REALTORS, Master Instructor for CRB, and “Chief Evangelical Officer” of Connecting People With Success


Karin Hanna

Gold Coast, Australia

Author, Coach, and Social Media Genie

Sadie-Michaela Harris

Plénée-Jugon, France

French-based “go to person” for all things Local, Mobile, and Social, Founder of Lifestyle Management France and iLocal Search, Bi-Lingual Small Business Consultant and Speaker

Anna “Banana” Kruchten

Phoenix, AZ

Owner/Broker of Phoenix Property Shoppe Arizona Realtor®, Speaker, Author, Coach, and Trainer

Carolyn McAndrew

Perth, Austraia

Social Media Expert, Event Planner, Writer, Publisher, Designer

John Panico

Gainesville, GA

Social Media Consultant

Mary R. Roberts

Lake Havasu City, AZ Arizona REALTOR®
Keller Williams Arizona Living Realty

Margaret Rome

Baltimore, MD

Broker/Owner HomeRome Realty Sell Your Home With Margaret Rome, and Author

Bernice Ross

Austin, TX

CEO of RealEstateCoach.com, Author, and co-host of RealEstateCoachRadio.com

Darity Wesley

San Diego, CA

Privacy Guru, Speaker, Lawyer, Business Consultant

CJ Yeoman

Houston, TX

Communicator, Writer, editor

Faces of our crowd may have been seen around the virtual world and can be trusted. Each of them have participated in creating a resource e-book which will help newcomers to the digital world feel better about engaging in cyberspace. Feel free to connect with all the participants on their social media sites and read what they have to share.

Come join the fun for our e-launch on blogtalkradio!

Get a FREE chapter of Cosmic Shift Happens™ right NOW and then join us on blogtalkradio May 12, 2011 at 7:00 P.M. Pacific Daylight Time where we will be talking about navigating cyberspace.  Call into the show to talk at 347-857-3056.  We will be the guests on Cheryl Resnicks blogtalkradio show “Unforgettable Facebook Connections.”

Connecting around the world as the Cosmic Shift Happens™.

Twitter

What’s Up In The Cosmic Cow Pie?

Keeping up in the Cosmic Cow Pie was easy on the  blogtalkradio show May 9th when I was a guest of Cheryl Resnick on Unforgettable Facebook Connections!

Brian Kirsh of  NuReach Network and Cheryl Resnick had a cadre of questions on the Cosmic Cow Pie series, some of which were answered during the show.

More details about current projects in the Cosmic Cow Pie will be revealed on Thursday, May 12, 2011 at 7 p.m. Pacific Daylight Time.  Call in number to speak with the host is (347) 857-3056 on blogtalk radio.  Set your reminder here!

May 12th is the e-launch of the new crowdsourced e-book Cosmic Shift Happens A free chapter is available NOW at the website, so check it out!

Listen to the May 9th show below for details and then join us LIVE on May 12th, launch day for more fun and inspiration!

Cheryl Resnick will make you SMILE!  So tune in and “Cher” with Cheryl!

Listen to internet radio with Unforgettable FBC on Blog Talk Radio

Connecting The Dots Around The World With Coffee

Confronting The Coffee Crises:

On our way to Brazil, the largest coffee exporter in the world, we had the opportunity to listen to Lee Gross explain his Masters research on small scale coffee production in the Dominican Republic. We are traveling down the Amazon River on the ML Explorer with the Spring 2011 Semester At Sea voyage learning new concepts from the theme: Thinking Globally to Acting Locally on a daily basis.

Lee Gross sharing research on Spring 2011 Semester At Sea

The information Lee shared was really an awakening for me to really embrace the concept of supporting  “Certified Fair Trade” products.

I must admit I have been on the outside looking in with really understanding the importance of using my consumer dollar to support the environment and small scale farming families. Lee’s presentation “connected the dots” for me in understanding why we should buy “Certified Fair Trade” products.
Interesting facts about coffee production:
• 25 million families are “sustained” by coffee and its connected production products
• Shade grown coffee helps with soil conservation, provides habitat for bird life and consumptive fruits to families
• Brazil produces 1/3 of the world’s coffee
• Small production farms would be the size of a backyard in an American subdivision.
• Coffee is handpicked by millions of laborers and grows in remote mountainous areas. The largest cost to bring the coffee to market is the transportation by mule to the cooperative and export overseas
• Coffee is harvested only one time a year which creates a cash flow problem for small farmers
• Coffee is the 2nd most traded commodity in the world behind OIL
• Most small coffee growers receive $1 to $1.40 per pound
• President John F. Kennedy started the ICA International Coffee Agreement regulating coffee prices
• In 1989 the ICA was terminated which has resulted in an extremely volatile coffee market
• It takes 5-7 years from planting a coffee tree to harvest
• Farmers have all the risk with weather, disease and pests
• 63% of the coffee market is controlled by 5 big corporations: ie. Kraft, Proctor & Gamble, Nestles, Tchibo. who in 2001 at the heart of the coffee crisis experienced significant earnings
• Coffee can be differentiated through specialty coffee organizations, which purchase the highest quality coffee i.e. Starbucks, Green Mountain, Cooperative Coffees, Peats Coffee. Coffee can also be differentiated by purchasing single origin coffees
• Fair Trade is a certification, which ensures that farmers are paid a minimum price ($1.38-$1.50) plus a social premium for good practices, democracy in organization and additional premiums for organic production. Coffee by any roaster can be Fair Trade certified
• Certified Fair Trades growers have to produce products under specific condition to obtain the certification
• Many developing countries spend more in military expenses than in the education of their people
• There is no incentive to grow organic so only the consumer can help the farmers by paying more for certified products
• Organic certifications certify the productions method
• Fair Trade certifications certify the process of trade (i.e. labor practices, minimum price, transparency, etc.
• Many farmers do not have title to their land and cannot obtain loans
How can you help make a difference in supporting small farmers?  Follow the links below for a cliff note lesson!

1. Read about the Certified Fair Trade products, Specialty Coffees and Relationship Coffees. Don’t buy coffee in a can. Know where it comes from and that workers were paid a fair price. Buy certified and single origin coffees. Be a conscious consumer, your dollar speaks!

2. Be willing to pay more to help the environment and sustainability of the world. Support companies who can ensure transparency in process, social and environmental best practices.
3. Learn more about injustice happening everywhere and share with your friends.

Coffee bean sorting

When I posted information about the class and helping small coffee growers on facebook the first person to comment was my friend Sadie Harris from France. She has been buying Certified Fair Trade products for years and makes a conscious effort to support the movement. Many Europeans are acutely aware of how this impacts the world. Traveling around the world, learning from educators in all fields of sustainability is certainly helping me connect more dots!  We are taking the global lessons and applying them to our local practices!

One person DOES make a difference and if that person shares with one other person who becomes aware of the environment and injustice then modifies their buying behavior the world can change. Remember to Buy Certified Fair Trade Products!

I am excited to hear back from you!  Read all the links and then let us know how it touched your life and what you are doing to share?

This post took days to finish with the bad Internet connection so thank you for your patience!  More to come Connecting The Dots Around The World!  Be sure to check out the contest to visit one of the seven wonders of the world!