Do you have a HOT list?
2012 is going to boil with business and a HOT list will fuel the steam engine that needs to get to 212 to move. It's all a function of having the right tools to run the machine.
This is the 4th Tip in a 30 day program of sharing ideas to help develop new strategies and habits to stay on track.
Each day there will be a post with one idea that might help with creating balance and reducing stress!
Creating your HOT list.
Do you have a sphere of influence list which should include:
- cell phone
- home phone
- social media links
The sphere of influence list should be a list of everyone that you know including teachers, club members, doctors, dentists, house keepers, lenders, service providers etc. Someone you know and could call if you needed something.
This list is beyond your holiday card list and should include anyone you would recognize and could talk to at the grocery store. This IS your sphere of influence list NOT your HOT list.
If you don't have one of these lists you NEED to create one. Make some forms that you can have with you in your purse or computer case. When you are talking with someone, ask yourself "Do I have all their current contact information?" If you do not, then have them fill out the form or take out your smart phone and add them to your contact management program.
Every day you should be adding at least 2 to 5 new people that you meet personally to the list. Yes, that should be an HVA (High Value Activity) daily if you have a business product or service you have to sell.
Don't forget about meeting new people in social media… another Cow Tip on adding new contacts to Google+, facebook, twitter, foursquare and linkedin.
Have a value added subscription program like a newsletter, video blog or tips on your business, product or service as a door opener to be able to get the new information from the contact. This concept will be discussed in another future Cow Tip.
The HOT List!
The HOT list is a sub category from your sphere of influence. These are people you have lunch with or do things socially. These are people that love you, support you, will help you unconditionally and you would do the same for them.
Go through your sphere of influence and select the people that should be on your HOT list. Create a letter that, you will hand address specifically to them letting them know they are on your HOT list and that you want to know what you can do to SUPPORT THEM. You might want to have a form in the letter for them to update social media connection links, websites and e-mail. Make it fun.
Send the letter in a colored envelope with a fun stamp. The post office has Love stamps, Celebrate Stamps and all kinds of causes. Pick a stamp the friend will look at and think they are special. Maybe a cartoon stamp would work better for you. Decide what stamp works from you and your personality.
Use your home address as the return and again, HAND address this letter.
Think about the impact of getting a letter in a colored envelope with an interesting stamp hand addressed. What about including a $2.00 certificate to Dairy Queen or Mc Donalds for an ice cream…. they will laugh and should think you are a fun person. Be creative and be yourself. Come back and let us know if you think of something else to add.
In the letter encourage your HOT list friend, to call you and set a time for you to get together to have coffee or lunch to talk about supporting each other in 2012.
Personal referrals are the key to success in any business so to make 2012 the year that boils at 212 degrees you need to do something different. Creating your HOT list is going to work. Create your own specific dialog in print and think about what you will talk about when you get together. Each business, product or service is unique just like your networking style so develop conversation that you feel comfortable with.
Fishing in the pond of people who know you, love you and will refer you is the place you want to be. Your HOT list can be the source of new people to connect with and the job is much easier if someone has given a referral as an introduction.
Think about this concept. Take it and work it. I would be honored to give you individual ideas to help 2012 BOIL with your HOT list!
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Also check out Carra's Cliff Notes (Social Media 101) Connecting the very BASIC Dots for those wanting to learn and integrate twitter, skype, linkedin, facebook, and google+ into their business.