Is Social Media Frustrating You?

 

So many social media venues, so little time! 

What is working on which social media venues?  

Where are my potential customers hanging out? 

How can I create a digital image footprint so people will want to follow me?  

Today, September 27, 2013 all these questions were answered by a 5 star panel of business owners and social media consultants on a google+ Hangout On Air that you can watch now via youtube.  If you are not familiar with google+  this should immediately go on your to do list if you are serious about social media.

 

The very knowledgable and diverse group of small business owners and social media consultants discussing what is working in social media and what they think the future holds were as follows:

1.  +Valentina Cirasola San Francisco, California and Italy

Valentina Interiors and Design

“Italian Luxury for Comfortable Living” Offering design consultations on-line.

Author of Design books and cook books from Italy.

  • TAKE AWAY TIP: Keep track of your time with social media and with clients. Create a plan and set an actual timer and stick to the plan. Each social media platform is unique be careful about what you are sharing and why.

2. +Luis Galarza Leominster, Massachusetts

Galarza’s Internet Marketing Services

Marketing consultant, Web Designer, Lead Generation, Social Media, Mobile Apps, Mobile Marketing, Google Places, SEO, Video Production, Video Marketing

  • TAKE AWAY TIP: Content is KING! Constantly be creating unique and different content. Don’t do what everyone else does. Be creative and different.

3. +Joeann Fossland Tucson, Arizona

Life consultant!

Need a coach? Support for the frazzled, unfocused & time challenged! My vision is to ignite joy, creativity & love! I can help you relax & produce remarkable results! Purple Sage Realty, Tucson, AZ

  •  TAKE AWAY TIP: Define your perfect client and determine where they hangout then be specific in your posts. Create a plan with a schedule and know where you are going to post and why. 90% of your posting should be relationship building not selling!

4. +Katie Katz Philadelphia, Pennsylvania

Bernard Katz Glass

+Bernard Katz Glass features hand blown art glass by Bernard Katz. Bernard Katz alongside his wife Katie Katz co-design high quality art glass for art galleries, trade design and private collections worldwide.

  • TAKE AWAY TIP: Don’t shout buy, buy, buy. Social media is a party and a two way street make new friends. When posting your photos be sure to use keywords to drive the search engines back to you.

5. +Ken Cook Atlanta,Georgia

Digital Content Creator | Blog Content | Web Articles | SEO Research | Video | Audio | Graphics

Ken writes accurate and timely articles, optimize existing content for search engines, create videos (YouTube), perform competitive research to determine who your search competitors are and how you can compete with them and win, work with you on predictive content creation based on seasonal and market trends, provide in-depth analysis of your website and your competitors.

Listen live to Social Media Edge Radio every Tuesday at 9AM Pacific

  • TAKE AWAY TIP: Content is key and giving is so important in building relationships. Great concepts to think about:
  • APE Asses Plan Education
  • FUR Frequent Unique Relevant
  • Think from a transactional level don’t shout out what your selling.

6. +Shelley Roth Houston, Texas

Social Media Navigator | Trainer | Consultant | Speaker | Author www.shelleyroth.com

Brings passion, energy and creative thinking to businesses with the goal of directly impacting companies bottom line and corporate identity.

Since 1999, Springboard has been helping businesses create and implement ways to grow sales.

  • TAKE AWAY TIP: Give to Grow. Work from a principle of abundance not scarcity. Give, give, give.

7. +Alex McClure From Phoenix, Arizona

Olympus Visionary Trail Blazer and COMMERCIAL Photographer

  • TAKE AWAY TIP: Understand each social media venue and adapt what you say and how you share to the specific site you are posting on. Don’t use the same language on twitter as facebook or google+.

8. +Carra Riley Williams, Arizona “Gateway to the Grand Canyon”

Small business consultant and developer of the NEW World wide photographer directory +Photo Tour Global Directory™ where the consumer can connect and research their own Global Personal Photographer™.

PTGD is a website with names and contact information of creative photographers worldwide who are willing to create custom photography experiences for global travelers AND small businesses who need help with their digital imagery.

  • TAKE AWAY TIP: Your about or profile pages are the key to success for anyone determining if they want to circle, like or follow you. All venues should have a profile completely filled out with links back to every social media venue you participate in. Introduce people to each other on your stream. You know who is there for business so open the door to a new connection when they come to visit you. SHARING content is the highest compliment you can give anyone so share valuable content on your streams to your followers.

 If social media has you feeling like you are in a bear trap you need to get some help!  Invest some time and money into some workshops or personal consulting to help determine who your perfect client is and where they are hanging out.

Big business is driving the eyeballs to social media on Reality shows, football games, discounts and the news.  If you are not on the train you will be left at the stations so getting a handle on all the social media venues and which ones will work for you should be a priority to survive in today’s market.   Check out Snapchat and see how an image shared in 8 seconds that disappears is the future and it is here.   Digital images and video are where the the consumers are migrating to.  You need to improve your photography skills or connect with a photography that can get you where you need to go to stay in business.

Social Media is here to stay so don’t let it frustrate you.  Learn how to navigate the Cosmic Cow Pies™ of cyber space and win the game.  The face may change in the platforms but the venues will migrate as technology advances and you need to be there.  With the right help you can learn social media in s short amount of time but you have to invest the time and the money to adapt.

 

Pin It

What Is The Future Of Social Media?

 

What is the future of social media?

WHOOOOO will be watching?

who is seeing your message?

 

Wondering about the future of social media and where you fit in?
Join us TOMORROW Friday, September 27, 2013 9:00am PDTMeet a diverse group of Social Media experts and business owners as we discuss the future of social media.  +Shelley Roth  +john panico +Ken Cook +Valentina Cirasola +Katie Katz +Luis Galarza +Joeann Fossland +Carolyn McAndrew and +Alex McClure

Feel free to come share some images of your business, product or service on our event gallery and let us know what you do.

The small business entrepreneurs on the panel have been engaging in social media from around the world.
The group will share thoughts and ideas on what IS working and what the future of social media could be.Learn how you fit in the big scheme of things and how following or connecting with these knowledgeable people might help your social media navigation.1.  +Luis Galarza  Leominster, Massachusetts
Galarza’s Internet Marketing Services
Marketing consultant, Web Designer, Lead Generation, Social Media, Mobile Apps, Mobile Marketing, Google Places, SEO, Video Production, Video Marketing
http://localmarketingvoice.com

2.  +Carolyn McAndrew from Perth Australia
Picardie Press
To Provide Small Business with Quality Affordable Publishing, Design, Printing and Social Media needs.
https://www.facebook.com/PicardiePress
http://www.picardiepress.com

3.  +Joeann Fossland Tucson, Arizona
Life consultant
Need a coach? Support for the frazzled, unfocused & time challenged! My vision is to ignite joy, creativity & love! I can help you relax & produce remarkable results!
Visit http://www.joeann.com/ Purple Sage Realty, Tucson, AZ

4.  +Katie Katz   Philadelphia, Pennsylvania
Bernard Katz Glass
+Bernard Katz Glass  features hand blown art glass by Bernard Katz. Bernard Katz alongside his wife Katie Katz co-design high quality art glass for art galleries, trade design and private collections worldwide.
http://bernardkatz.com/

5.  +Ken Cook Atlanta,Georgia
Digital Content Creator | Blog Content | Web Articles | SEO Research | Video | Audio | Graphics
Knowing what other people are saying about you or your brand is important. Telling people what to think about you or your brand is crucial.
My job is to do what I do best so you can do more of what you do best. I write accurate and timely articles, optimize existing content for search engines, create videos (YouTube), perform competitive research to determine who your search competitors are and how you can compete with them and win, work with you on predictive content creation based on seasonal and market trends, provide in-depth analysis of your website and your competitors.
Listen live to Social Media Edge Radio every Tuesday at 9AM Pacific or you can listen to the 4 years worth of archived episodes at iTunes.
http://thekencook.com/

6.  +Valentina Cirasola San Francisco, California and Italy
Valentina Interiors and Design
“Italian Luxury for Comfortable Living” – Pure – Elegant – Original. I am Valentina, =owner and principal designer of Valentina – Interiors & Designs, my international designing firm established in 1990. Visit me:www.valentinadesigns.com
Valentina Expressions
Author of  Design books and cooking from Italy.
From this platform I will bring novelties in a variety of subjects. I will announce classes, seminars or future trips to Italy I am organizing with groups. I will also continue offering my design consultations on-line.
http://valentinaexpressions.com/

7.  +john panico Atlanta Georgia
Social Media Dudes
– Social Media campaigns, websites, website and blog content, Smartphone (iPhone and Android) app development – training – consulting.
Social Media Dudes is all about helping individuals, small business owners, sales professionals, non-profit groups, and large companies with their overall internet and mobile strategy.
– Websites
– Blogs
– Article Content
– Video
– Marketing Strategy
– Inbound Marketing vs Outbound Marketing
– SmartPhone Application Development
– QR Code Strategies
– Affiliate Marketing
– Sales

8.  +Shelley Roth Houston, Texas
Social Media Navigator | Trainer | Consultant | Speaker | Author   www.shelleyroth.com
Mission
To bring passion, energy and creative thinking to businesses with the goal of directly impacting companies bottom line and corporate identity.
Company Overview
Since 1999, Springboard has been helping businesses create and implement ways to grow sales. As a social media trainer | speaker | consultant, Shelley has been working with companies and business owners with a focus on using social media marketing for business growth and brand recognition. At Springboard, we are passionate about teaching how to use social media tools to get the party started! The biz party that is!
http://springboardworks.com

9.  +Carra Riley Williams, Arizona “Gateway to the Grand Canyon”
Small business consultant and developer of the NEW World wide photographer directory +Photo Tour Global Directory™ where the consumer can connect  and research their own Global Personal Photographer™.
PTGD is a website with names and contact information of creative photographers worldwide who are willing to create custom photography experiences for global travelers AND small businesses who need help with their digital imagery.
http://www.PhotoTourGlobalDirectory.com

10.  +Alex McClure From Phoenix, Arizona
Olympus Visionary Trail Blazer and COMMERCIAL Photographer
http://AlexMcClurePhotography.com

The questions we will be discussing are as follows:

1. What social media SITES  are  you participating in and which ones are working?

2.  How long did it take you to get profitable results from your social media work?

3  Do you think the news media and television shows like The Voice, America’s Got Talent and Dancing With The Stars driving people to Twitter and facebook  is something that small business should think about and participate in?

4.  What has been the MOST effective strategy you have implemented  in social media.

5.  Where does the future lie with social media and how will google+ fit into the mix?

6.  How does a small business balance social media time with the time it takes to run a business?

Remember, if you can’t make the event live you can always watch the archive.  If you would like to be in the social media circle reply “yes” or “maybe” to the event and we will include you after the show!
Hope to see you there chatting about the future of social media!  
Pin It

Connecting Social Media Dots IRL For ROI

 

Have you ever wondered how you take an online social media contact relationship to the next level?  The initial step to connecting the social media dots is by commenting on a blog post, a status update or a tweet then to get real ROI  (Return On Investment or Influence) there must be personal contact with your new connection.

IRL aka In Real Life IRL is the next level relationship to go to once you have initially connected through a social media venue.

Yes, it is scary sometimes to be meeting someone that you have only talked to in a comment or a tweet so taking precautions is every important as you evolve to real life meet ups.

This is  a story of a delightful  journey from the activerain real estate community blog to meet ups in Palm Springs, California with real estate agents and an Art Gallery Owner connected to a glass sculpture artist in Philadelphia, Pennsylvania. Who knew what could come together from social media comments, a few phone calls, e-mails and facebook posts to have some lunch meet ups and connect business across the country. We really did connect the dots in the Cosmic Cow Pie of social media.

Meet Kathy Schowe from La Quinta, California, just outside of Palm Springs.  Kathy was on the ladies professional golf tour, has an amazing personality and now specializes in selling real estate golf course communities in the La Quinta, Palm Springs area.  She has a crazy fun site called 365 things to do in Palm Springs that is very helpful when coming to the area.

Last year we paid a visit to Palm Springs and Kathy invited me to do a presentation on Pinterest and Google+ which was great and many of the agents are using the tools they learned to navigate Kathy, Jane Carra TBand connect in Social Media.  No matter what business, product or service you are working with, social media is the key to getting your information out and helping people with the valuable content you have to share.

This year our activerain friend Jane Peters drove down from the LA area for lunch at Tommy Bahama’s in Palm Desert, California.  We had a blast connecting as neither Kathy nor I had met Jane IRL.  My first experience with Jane was very funny as she commented on a blog post with a quote from Saturday Night Live and I did not process it as a joke.  We had a private conversation via e-mail on the interesting comment and the experience ended up in the e-book I co-authored and crowd sourced called  Cosmic Shift Happens™   Professionals from all over the country  were part of the crowd sourcing or group collaboration  explaining how social media comments have to be taken with a gain of salt to understand the humor or snarky attitude some people enjoy sharing on line.  With our lunch meetup we all connected some social media dots in the Cosmic Cow Pie as we have all been sharing comments on facebook, google+ and twitter and now we have a real life engagement to go along with our virtual perceptions.

Meet Jane Peters your real estate specialist in the Los Angeles, California Area.  Jane knows and has personally purchased property all over the Greater Los Angeles area from $500K to $2.6M.  Areas she covers are: Santa Monica, Westwood/Wilshire Corridor, Beverly Hills, Culver City, Silver Lake/Echo Park, Brentwood and Palms/Mar Vista.      If you are looking for some fun while shopping for homes in the Los Angeles area, Jane is your girl!

Coda Karen Sanchez & Carra Riley Activerain had some great real time meetup conventions called “rain camps”   I met Karen Sanchez in line for the rain camp at Las    Vegas and we started talking about real estate in Victor Valley, where she sells affordable homes in Southern California.   Karen shared, “The Victor Valley is a beautiful place to live, close to many fun places to go. The only thing that can make this place a better place to live is YOU!”  Karen has a delightful smile and wonderful outlook on life and real estate.  We connected on facebook and I chatted with her about her progress and family.  When we met in real time with her friend Christina Hood from Redlands, CaliforniaCoda Christina Hood we had a great time sharing our zest for real estate and inspiring ideas about sharing our communities.  We had a lot of fun at Tommy Bahama’s again and I got to share information with them about the Coda Art Gallery down the street and my glass sculpture artist friends!

Christina Hood is a former pilot and pilot instructor, now real estate marketing consultant in Redlands, Riverside, Yucaipa and Rancho Cucamonga California is a girl with a zest for life and for real estate.  If you like an exuberant, fun loving personality, Christina is the girl for you.  She tweets, foursquares, facebooks and instagrams like a pro.

Here comes the business connection to Palm Springs via Philadelphia, Pennsylvania

Coda Katz red

Meet Bernard Katz and Katie Katz of Bernard Katz Glass 

Katie Katz and I have become close virtual friends through google+ where we met and we produced a video LIVE in a hangout An Air from the Bernard Katz Glass 7,000 sq. ft studio on Philadelphia.  We had guests from around the globe asking questions about the amazing glass sculpture Bernard creates for galleries and businesses around the world. We found that a live event like this with event invitations on google+ created a lot of internet interest in the beautiful work of Bernard Katz.

Katie and I share comments on facebook, twitter and google+ on a daily basis and she saw that I was posting about Palm Springs.  She reached out to me through the Internet asking me to stop into the Coda Art Gallery and see Bernard’s work and meet  the manger.  I called the Coda Gallery from the facebook link that Katie shared with me and ICoda front reached Barbara who explained how to get to the gallery and I found out it was only a couple blocks from my meeting place with Karen Sanchez and Christina Hood so I stopped at the gallery before our meet up and I was able to share the adventure with them starting more global connections.

It was a delight to meet Barbara Hill-Stanely the manager, of the Coda Art Gallery and we talked about social media and how it is connecting the world in all kinds of business.  I shared with Barbara that Kathy Schowe was a local real estate agent in La Quinta and she had a site called 365 things to do in Palm Springs.  CODA gallery features an eclectic mix of painting, sculpture, and glass that share an extraordinary energy in an expansive and beautiful exhibition space. Coda hosts frequent openings and artist’s receptions so I thought this might be a perfect addition to the 365 things to do in Palm Springs mentioning the fun social media connection from activerain blogging to facebook and google+  All the social media dots were connected here and it makes the world seem like a much smaller face.  See how the facebook connection worked on the Coda Art Gallery page.

Check out Coda Art Gallery in  Palm Desert  at   73151 El Paseo  800-700-4661 Ask for the manager Barbara Hill-Stanley and tell her you came because of a social media blog post!

Coda Barbara

From Philadelphia to California we came full circle connecting the social media dots IRL In Real Time and a genuine friendship and business networks have been set up to show the ROI Return on Investment or Influence of social media posting time.  To become successful at connecting through social media it does take time and requires outreach to set up meetings and take your online relationships to another level.  Connecting The Dots In The Cosmic Cow Pie,  try it, you’ll like it!

Pin It

Pinterest and Safe Pinning!

Pinterest is one of the fastest growing social media sites to date.  It is like an electronic bulletin board where you can pin things that interest you, engage in comments on things that you like and drive viewers to your website with photos and links that you pin.  It's fun, it's fast and addicting!

An exciting place to share photos, links and great ideas!  I can say, I am addicted to the photos at Pinterest!  The color is amazing and then being able to click the photo to read more about it with the back link makes it an incredible learning tool!  I am learning about gardening, cooking, travel, helpful household hints, crafts, home improvement and on and on.  There is no limit to what people can pin and share online with Pinterest.

Just know 12 step programs are available for everything and after you try Pinterest you might need one!

Remember….. there is "Danger Will Robinson" to pin without thinking!

Before you run off and start pinning there is a word to the wise……Don't pin without protection!  "Safe pinning" has to be part of your participation best practice when engaging on Pinterest there could be severe legal problems with copyright violations if you are pinning without protection! Take the times to READ the Terms of Service which are changing April 6, 2012 for the better.

Learning yet another social media platform is almost too much for anyone in business today.  It seems like we just get comfortable with how things run on facebook, twitter or Google+ and they change the format along the rules so it's like a never ending journey of new information. I am sorry to say this is the norm and in the 21st century as the Cosmic Shift Happens this is just the way things are going to run, constant change. 

We are living in a beta test world and the destination is yet to be determine so strap in, learn the rules, buckle up and hang on. 

Take a little time to read this post on how 11 huge brands are using Pinterest.  I uncovered a story about Kate Spade and her team pinning a Martha Stewart  St. Patrick's Day straw and neglecting to give her credit or link back to her blog post.  Now this is the SERIOUS copyright issue that you have to be aware of.  It might be gone by the time I publish this post but it was there before St. Patricks Day through March 29th and you can see the screen shots below. Try this link to see for yourself. Martha Stewart's team telling Kate Spade's team to link to the Martha Stewart blog post. Even a reader commented on the mistake. 254 Kate Spade followers repinned the Martha Stewart Straws and there was no back link to Martha Stewart.  This is not good!

Kate Spade Pinterest Board

This is the first in a series of posts on Pinterest, both the good and the bad.

In the blogosphere there are many types of bloggers with individual styles who have similar messages however, their information is presented in a different way.  Pinterest has taken on a love/hate position with many involved in social media so this post is to share the WARNINGS and DANGERS involved at Pinterest taking place right now with HUGE players not understanding the rules.  Therefore DEAR Reader… please take some time to read the links for more powerful information and learn for yourself how you might be able to use this venue to share your message.  Don't let FEAR take away something that could possibly be fun and profitable if you KNOW and USE the rules found in any copyright situations. 

Pinterest appears to be the latest greatest new Internet venue taking off faster than facebook or google+ during the same initial beta releases.  Inman Next has done several webinars showing how real estate agents can use Pinterest in their business to connect with people.  Follow the Inman link to see the webinar and what they are sharing about Pinterest.  You will find there are good and bad reviews on this social media platform.  If you create your own blog posts, you take your own pictures and know your community and what it has to offer this is the perfect place for you to share that information that YOU create yourself.  You can link to your community websites and pin activities to help the consumer find out more about your neighborhood if you are in the real estate industry.  This activity applies to businesses within a community as well, sharing information that is going on around them.

Pinterest is VISUAL, it's fun and you can spend hours clicking on the photos which link to correctly posted websites where you can learn all about something you are interested in.  The graphics are what stimulate the desire to find out more about the picture and what it represents. Your mission, should you accept it, is to provide beautiful photos so people will want to click through the picture and see what you are selling or providing as valuable content. The click through should go right to your website if you want to promote a business product or service.

The GOOD news is learning is less than an hour investment in time to figure out how Pinterest works and how fun it is. 

The BAD news is you can get in real copyright trouble if you are pinning photos and images that are not yours and have not been approved for pinning… so learning the rules of "proper pinning" is of upmost importance.

Advertising Lawyer Shares How Brands Can Use Pinterest Without Breaking the Law.  He says:

"We're not going to kid you, this risk reduction strategy will significantly limit your ability to pin and re-pin content found on Pinterest to your company's brand page. But unfortunately the way consumers are currently using Pinterest just isn't the same way that your brand will likely be able to use it, given that a brand's commercial use will be much more attractive to potential plaintiffs. Pinterest attempts to limit its own legal liability by providing in its terms that users are only supposed to post or pin content that they own or that they have the right to post. From a practical matter, this may give Pinterest some legal protection, but the same legal protections will not likely protect your brand page since you are directly pinning the images"

Another helpful article share by American Express talks about how a small business can be damaged by Pinterest so reading it is all part of the learning curve which will help you determine whether you want to participate or not based on your own investigations. 

The rest of the Kate Spade pinterest board story.…. I read the post on 11 ways to use pinterest and saw them talk about Kate Spade and how she was usin the boards.

I went to the boards and found a cute St.Patricks Day Straw in an orange soda.  I was going to pin it and saw the message from Martha Stewart's team letting her know that the pin should link back to their website.  It didn't.  This could be a genuine copyright violation because the Kate Spade team took the graphic without the link back to the original post.  If the big guys are making this mistake consider this a red flag that others will be doing it too and this mistake goes with the territory on the Internet.  As long as YOU are not doing it you should be fine.  The same photo of Martha's Shamrock Straws had been re-blogged on Tumbler 459 times and each person was NOT linking the Martha Stewart graphic to their own websites.  THAT is a NO NO.  Bottom line is to be careful with what you are repinning and making sure it links back to the source and you have the right to re-pin. 

The article 11 huge brands are using Pinterest…..shares:

"1. Showcase your products

Kate Spade does this particularly well, creating mood boards that showcase its products within different themes. 

The label's personality is bright and colorful, which is reflected in the naming of the boards – quite literally. This might just appear to be a naming convention, but the repetition means that the message sticks."

Kate Spade's team got the Martha Stewart Staws from night on the run tumblr where you can see how many people reblogged it on Tumbler not linking to Martha Stewart's blog post by clicking that link.

Advertising Lawyer said:

"We're not going to kid you, this risk reduction strategy will significantly limit your ability to pin and re-pin content found on Pinterest to your company's brand page. But unfortunately the way consumers are currently using Pinterest just isn't the same way that your brand will likely be able to use it, given that a brand's commercial use will be much more attractive to potential plaintiffs. Pinterest attempts to limit its own legal liability by providing in its terms that users are only supposed to post or pin content that they own or that they have the right to post. From a practical matter, this may give Pinterest some legal protection, but the same legal protections will not likely protect your brand page since you are directly pinning the images"

If you want to read more about Pinterest check out my "Everything Pinterest" board with both the good and the bad of what is going on today.

Follow me on Pinterest and let me know your favorite board. I will follow you back!  I have some homework to makes sure that all my pins go back to the original source after doing this research… so if you are just starting make sure your pins are approved and link to the source. 

Practice "Safe pinning" with Pinterest!

Follow me on Pinterest

 

 

Pin It

Connecting The Mobile Marketing Dots!

Technorati claim token SVKGZ4WDNETR

Mobile Marketing is a place you need to be and something you need to know about! 

If you have not "connected those dots" you need to meet Susan Rice-Lincoln on Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.  The more you learn about mobile marketing and where today's eyeballs are the better off you will be in adjusting as the Cosmic Shift Happens™.

Susan Rice-Lincoln is a Mobile and Social Media Marketing Expert and author of "Mastering Web. 2.0." Currently living in France and connecting all over the world

Individuals, small businesses and non profit organizations will want to listen to this life changing information.  Susan will be sharing secrets to fund raising using mobile donations.  She will go in detail on M-commerce, mobile websites and show how a little work can make a big difference to increase the bottom line.   

Learn about "talking book marks" and how authors can take advantage of QR Codes in getting their message out. 

"Did you know that there are now more citizens in the United States with a smartphone than people with a university degree?  In 2012, there will be more people with a smartphone than any other kind of mobile phone."

Susan says…" well over half of all social media is now happening over the mobile phone and that the power of mobile to touch people is almost limitless."

In a recent tweet Susan posted: More likely than not, the emails you write today will be read on a mobile phone, not on a PC. For more go to this blog post .

6 elements you need to be sure are included in your mobile marketing program if you want success:

  1. 40% of US smartphone owners compare prices on their mobile device when they are shopping inside a store (HubSpot).  So, the moral is, if your site isn’t optimized for mobile use, you could definitely be missing out on sales. On your mobile site, make sure you put in some ‘mobile magic’ (i.e. the information consumers are most interested in) such as your hours, location and directions.
  2. Email.  Long gone is the world when emails were only read on a PC.  Now a big percentage of emails are being read on mobile phones.  This means that you need to keep the subject line short and make sure that you make your message, brand name, offer and call to action as brief and to the point as possible. Equally, the design of your email should be simple and not too dense.  Don’t forget to include a link to your website (preferably mobile!) or Facebook page.
  3. Invite the visitors to your establishment to get on your mobile list so they can get special coupons.  You might even want to put a sign at your cash register inviting them to do so. Give them a little extra incentive with a savings coupon or special offer.
  4.  Social media is a perfect fit with mobile; almost 50% of social media is consumed on mobile.  Encourage your customers to join you on Twitter or Facebook
  5. Location-based services like Foursquare also work really well with mobile.  Encourage your customers to ‘check in’ to your business by offering a special offer.
  6. Customer reviews are a great way to build your reputation on both location-based services and social media.  Invite people to share their experiences with you whenever possible.

Meet Susan Rice-Lincoln, Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.

Connect with Susan Rice-Lincoln around the world! 

website

linkedin

twitter @Masterthenewnet

facebook

Tune in to hear Susan Rice-Lincon discuss going mobile to help attract more clients, money and success.