Cosmic Shift Happens™ Launches!

Cosmic Shift Happens™ Launches May 12, 2011

The “Cosmic Shift Happens™” e-book  includes valuable content from INTERNATIONAL digital citizens consistently contributing to educate the public through their blogging and social media efforts. This e-book has been “crowd-sourced” with individuals working in cyberspace from around the world.  The term “crowd-sourced” refers to the fact that a group of people collaborated, sharing ideas to create the e-book.

As the Cosmic Shift Happens™ this book will help anyone take control of social media and have fun! Find tips on how to engage in cyberspace and how to keep your head screwed on straight in the virtual world!  The e-book should help readers ease the anxiety of engaging in cyberspace and feel comfortable about some of the things that could happen out there.

Being aware of what may come up takes away fear and gives a feeling of power!

Meet the crowd and see what they have to say!

 

Meet The Crowd

“Cosmic Shift Happens™” an  international collaborative e-book was written by:

Carra Riley

Williams, AZ

Writer, Speaker, Small Business and Real Estate Consultant


Joeann Fossland

Tucson, AZ

Cybergrandma, Enthusiast, Coach to Extraordinary Clients, International Speaker

Brad Hanks

Denver, CO

CEO of Brad Hanks Seminars, Senior Instructor for the Colorado Association of REALTORS, Master Instructor for CRB, and “Chief Evangelical Officer” of Connecting People With Success


Karin Hanna

Gold Coast, Australia

Author, Coach, and Social Media Genie

Sadie-Michaela Harris

Plénée-Jugon, France

French-based “go to person” for all things Local, Mobile, and Social, Founder of Lifestyle Management France and iLocal Search, Bi-Lingual Small Business Consultant and Speaker

Anna “Banana” Kruchten

Phoenix, AZ

Owner/Broker of Phoenix Property Shoppe Arizona Realtor®, Speaker, Author, Coach, and Trainer

Carolyn McAndrew

Perth, Austraia

Social Media Expert, Event Planner, Writer, Publisher, Designer

John Panico

Gainesville, GA

Social Media Consultant

Mary R. Roberts

Lake Havasu City, AZ Arizona REALTOR®
Keller Williams Arizona Living Realty

Margaret Rome

Baltimore, MD

Broker/Owner HomeRome Realty Sell Your Home With Margaret Rome, and Author

Bernice Ross

Austin, TX

CEO of RealEstateCoach.com, Author, and co-host of RealEstateCoachRadio.com

Darity Wesley

San Diego, CA

Privacy Guru, Speaker, Lawyer, Business Consultant

CJ Yeoman

Houston, TX

Communicator, Writer, editor

Faces of our crowd may have been seen around the virtual world and can be trusted. Each of them have participated in creating a resource e-book which will help newcomers to the digital world feel better about engaging in cyberspace. Feel free to connect with all the participants on their social media sites and read what they have to share.

Come join the fun for our e-launch on blogtalkradio!

Get a FREE chapter of Cosmic Shift Happens™ right NOW and then join us on blogtalkradio May 12, 2011 at 7:00 P.M. Pacific Daylight Time where we will be talking about navigating cyberspace.  Call into the show to talk at 347-857-3056.  We will be the guests on Cheryl Resnicks blogtalkradio show “Unforgettable Facebook Connections.”

Connecting around the world as the Cosmic Shift Happens™.

Twitter

Connecting The Dots Around The World With Coffee

Confronting The Coffee Crises:

On our way to Brazil, the largest coffee exporter in the world, we had the opportunity to listen to Lee Gross explain his Masters research on small scale coffee production in the Dominican Republic. We are traveling down the Amazon River on the ML Explorer with the Spring 2011 Semester At Sea voyage learning new concepts from the theme: Thinking Globally to Acting Locally on a daily basis.

Lee Gross sharing research on Spring 2011 Semester At Sea

The information Lee shared was really an awakening for me to really embrace the concept of supporting  “Certified Fair Trade” products.

I must admit I have been on the outside looking in with really understanding the importance of using my consumer dollar to support the environment and small scale farming families. Lee’s presentation “connected the dots” for me in understanding why we should buy “Certified Fair Trade” products.
Interesting facts about coffee production:
• 25 million families are “sustained” by coffee and its connected production products
• Shade grown coffee helps with soil conservation, provides habitat for bird life and consumptive fruits to families
• Brazil produces 1/3 of the world’s coffee
• Small production farms would be the size of a backyard in an American subdivision.
• Coffee is handpicked by millions of laborers and grows in remote mountainous areas. The largest cost to bring the coffee to market is the transportation by mule to the cooperative and export overseas
• Coffee is harvested only one time a year which creates a cash flow problem for small farmers
• Coffee is the 2nd most traded commodity in the world behind OIL
• Most small coffee growers receive $1 to $1.40 per pound
• President John F. Kennedy started the ICA International Coffee Agreement regulating coffee prices
• In 1989 the ICA was terminated which has resulted in an extremely volatile coffee market
• It takes 5-7 years from planting a coffee tree to harvest
• Farmers have all the risk with weather, disease and pests
• 63% of the coffee market is controlled by 5 big corporations: ie. Kraft, Proctor & Gamble, Nestles, Tchibo. who in 2001 at the heart of the coffee crisis experienced significant earnings
• Coffee can be differentiated through specialty coffee organizations, which purchase the highest quality coffee i.e. Starbucks, Green Mountain, Cooperative Coffees, Peats Coffee. Coffee can also be differentiated by purchasing single origin coffees
• Fair Trade is a certification, which ensures that farmers are paid a minimum price ($1.38-$1.50) plus a social premium for good practices, democracy in organization and additional premiums for organic production. Coffee by any roaster can be Fair Trade certified
• Certified Fair Trades growers have to produce products under specific condition to obtain the certification
• Many developing countries spend more in military expenses than in the education of their people
• There is no incentive to grow organic so only the consumer can help the farmers by paying more for certified products
• Organic certifications certify the productions method
• Fair Trade certifications certify the process of trade (i.e. labor practices, minimum price, transparency, etc.
• Many farmers do not have title to their land and cannot obtain loans
How can you help make a difference in supporting small farmers?  Follow the links below for a cliff note lesson!

1. Read about the Certified Fair Trade products, Specialty Coffees and Relationship Coffees. Don’t buy coffee in a can. Know where it comes from and that workers were paid a fair price. Buy certified and single origin coffees. Be a conscious consumer, your dollar speaks!

2. Be willing to pay more to help the environment and sustainability of the world. Support companies who can ensure transparency in process, social and environmental best practices.
3. Learn more about injustice happening everywhere and share with your friends.

Coffee bean sorting

When I posted information about the class and helping small coffee growers on facebook the first person to comment was my friend Sadie Harris from France. She has been buying Certified Fair Trade products for years and makes a conscious effort to support the movement. Many Europeans are acutely aware of how this impacts the world. Traveling around the world, learning from educators in all fields of sustainability is certainly helping me connect more dots!  We are taking the global lessons and applying them to our local practices!

One person DOES make a difference and if that person shares with one other person who becomes aware of the environment and injustice then modifies their buying behavior the world can change. Remember to Buy Certified Fair Trade Products!

I am excited to hear back from you!  Read all the links and then let us know how it touched your life and what you are doing to share?

This post took days to finish with the bad Internet connection so thank you for your patience!  More to come Connecting The Dots Around The World!  Be sure to check out the contest to visit one of the seven wonders of the world!

Get In The Game!

Get In The Game!

The world is “shifting” into a digital arena and as the change takes place businesses are going to be able to maximize their marketing efforts through cyber connections.  Participating in digital venues is going to help anyone connect with new customers and clients. This new “social space” creates a new set of problems however you need to “Get In The Game” to survive the shift!

What is foursquare?  From the foursquare site:

foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.

“We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways……. We wanted foursquare to be as much about sharing experience as it as about connecting with friends and discovering new places. Every foursquare user has the ability to create both “Tips” and “To-Dos” for places. Tips are generally things you’d recommend to other To-Dos are more “notes to self”

The game requires the participant to register with foursquare.com then you have the option to connect and share with your friends via Twitter and facebook.  You have the choice to share on your social networks or just through the foursquare site. Your friends will know where you are, they will see when you receive a badge or become mayor of a specific location.  You connect with friends on foursquare just like facebook.

To get known in a community an individual might want to check in every where you visit in your business locale. The more you check in, the more mayorships you will claim in your community. Being the Mayor at many locations in a specific area will give you more name or branding recognition.  Foursquare has added 100,000’s of members in the last month so the digital shift is taking place and you should “get in the game” and claim your territory and an advocate of local businesses!

Local businesses might not even know about foursquare so if you are the one to show them how it works and how they can participate you can be a local HERO as well as a Mayor in sharing the Cosmic Shift and how it Happens.

Many businesses are offering foursquare discounts.  When someone participating in foursquare tweets or updates where they are and what they just got as a foursquare member. All their friends are aware of what they are doing and may want to take advantage of the savings or promotion.  Word of mouth advertising has always created the best results and the “Cosmic Shift” in communication is taking this to a 21st century digital level.

Being Mayor of an establishment does have it’s privileges!


@ Adios Cafe: A FREE coffee on your 10th check in and the Mayor gets a FREE breakfast each month! (tax & tip not included)


@ Carrabba’s Italian Grill: Show that you’re the Mayor of Carrabba’s and enjoy a complimentary dessert with the purchase of an entrée. Grazie!

@ 15th Ave Coffee & Tea: Show us that you’ve checked in with Foursquare and get $1 macchiatos before 4pm and $2 off beer and wine after 4pm. The Mayor gets a free pastry!

@ 1 for 1 Pizza – Greek Station: Free Slice & drink on your 10th checkin. Free Large Pizza, 1 topping on your 20th checkin!

Jennifer Van Grove has written a very specific article on  How 5 Brands Are Mastering the Game of Foursquare to attract new business and study the behavior of their existing customers.

The Wynn in Las Vegas is using foursquare to  “refine our approach to service and learn more about our guests.”.  When you check in on foursquare at The Wynn you are offered a glass of champagne at the Blush Boutique nightclub on the house.  The Wynn is reaching out to guests who check in at hotel restaurants indicating their dedication to making The Wynn experience extraordinary… “a recent hotel guest was checked-in at one of the hotel’s restaurants, so she (Jade Bailey, the Estrategy Development Manager for the Wynn and Encore hotels) reached out to the restaurant manager and passed along the photo of the guest. The restaurant manager then made it a point to greet and attend to the guest in question.”

All the upscale attention of the Wynn Hotel tied to the “foursquare”  shows this is a GAME you need to be in!

The City of Chicago is using foursquare to make city exploration fun!  “What we know of Chicago and what Chicago really is are two different realities, however, and that’s where the ExploreChicago Foursquare initiative comes into play. The city’s badge-style approach — themed around Chicago’s unique way of life — to encourage visitors and residents to unlock the history and culture of Chicago is truly avant-garde. Foursquare users can tap into hidden treasures in 77 different neighborhoods, explore 552 parks, and dine at more than 7,000 Chicago restaurants……. enthralled by how city partners on the initiative — like the Art Institute of Chicago — are inspired by the potential to bring the city to life and are actively promoting their participation in the game.

This is a GAME for real players!  Are you in yet?

5 Reasons to “Get In The Game” of foursquare.

  1. Business connections within a community. Supporting the local businesses and letting them get to  know you and all your social media connections. Let your friends know you are at a local business and share some tips about the things you like.
  2. Visibility. As more and more people sign up to participate across the WORLD they will be checking in at many of the same places you frequent.  They can connect with you and see your profiles on both Twitter and facebook with a click of the mouse.
  3. Showing your brand and activity in a particular neighborhood.  In becoming the Mayor of many places in a community you show how active you are in the area actually just doing what you do on a daily basis.  You are just adding the foursquare game into your social media mix. But this game could result in great business connections as you support the local merchants.
  4. Interesting facebook and Twitter updates. As you go through the day doing your business you can check-in around town and the information can be posted to facebook and twitter so your activity level on those venues is active while you are working. Social Media is about being “social” so what a fun way to connect with clients and local business.
  5. Social Capital. As you connect and communicate with local business owners sharing your satisfaction with their business you are building social capital.  They in turn could be supporting you and your business.

Are you ready to “Get In The Game” as the Cosmic Shift Happens?

Cosmic Shift Happens™ part 2 of 5

Cosmic Shift Happens™ part 1 of 5