Photography And Engagement, Are You In The Game?

 

Photography and engagement, are you in the game to win with new connections?

We are in the digital image age and any impression a business shares, has is about 3 seconds to do it’s job to determine if a potential client might click on the photo for more information when a link is included. Photography is the doorway to engagement™ so your first impression is going to set the tone for winning in the marketing game.

Advertising today has to have an image with the “gottcha” factor.

Big companies are sharing images created by consumers on Instagram and Pinterest to encourage engagement and sharing of their business profiles and links.  The images anyone is posting on social media venues have the potential of being shared all over the world.  This new technique of connecting should inspire anyone looking to promote their own business, product or service to have the best photos possible to share in an methodical program to bring continuity to the story being told to bring a consumer to action.  That call to action can be sharing the post or opening a link which asks the consumer to make a decision to buy or subscribe to a newsletter.  The key to getting that call to action in motion is the graphic or photo shown to stimulate the behavior.   To be in the game as the business or consumer the images you post must create an emotions when viewed.

Home Depot has a Halloween Event going on with a daily theme of photos to share on Instagram.   The program is called the “Photo-A-Day Challenge.”  Home Depot has invited the public to share photos on Halloween or Fall with specific themes for seven days prior to Halloween.  You can see the themes in the graphic identified by day.

 

Home Depot Photo Theme contest

The Theme to share on Instagram for October 24, 2013 was Leaves and the daily post for Home Depot shared the theme so people would be able to follow, know the hash tags to use and comment!  # or Hashtags are used as searchable words.

Home Depot Photo a day challange

Below is the Home Depot Instagram profile page and you can see the posts from each day and that they are starting to SHARE on Instagram a photo selected from the Photo-A-Day challenge with the hash tags #letsdothis #fall #HomeDepot #PhotoOfTheday #Halloween #October and more.    By using the hash tags on the posts the terms are searchable on Instagram which are sometime shared on twitter and also fall into trending words on cross social media platforms.  What that means to Home Depot is that their name will be showing up in searches for #Halloween #Leaves #Fall #letsdothis #PhotoOfTheDay #autumn #inspiration

Interesting how Home Depot is taking the word #inspiration as one of the hashtags as anyone searching the word, inspiration will come across the Home Depot tags by hundreds or thousands of posts of consumers in the game.  

Home Depot on Instagram

This shot shows Home Depot sharing a consumer post with leaves posted by @ellaclairblog   Home Depot has 43,123 followers on Instragram so  this is a huge shout out for @ellaclairblog as it shows up on the Home Depot Instagram profile page and starts conversations and engagement just from the photograph.

Home Depot leaf share

The share with the Home Depot Photo-A-Day Challenge shows up on the profile page of Instagram.

Carra Riley Instagram profile

Home Depot has a social media team that commented within 2 minutes of posting this photos of leaves.  Instagram is ONLY a mobile app and consumers can only be accessing this Instagram event on their photos.  For Photographers this is a great way to get some of your work out.  There is an app called iWatermark to have your name added to the photo for additional exposure.

Home Depot post on Instagram by Carra Riley with conversation by HD

Home Depot has a planned posting agenda to use photography as the doorway to engagement.  Get in the game and start posting your photos for additional exposure from large companies encouraging photo sharing.

Home Depot Halloween posts

If you do not have photography skills you might want to connect with a local photographer to learn about possible classes or even personal tutoring.  If you don’t have time to capture images around your area you can connect with local photographers through the Photo Tour Global Directory™ site and hire someone to create the story you want to tell through images.

Photography is the doorway to engagement™.  Stunning images must be part of the posting mix if you are in the game to win!

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Is Your Social Media Marketing Plan A Tangled Mess?

How is your social media marketing plan working?  

Do you have a great business, product or service but have a few tangles in the mix when try to share online?

Tangled mess palm tree silver.jpg  sn

Pictures can speak a thousand words.  The photo concept is perfect for a blog post and one of the reasons why Tumblr, Instagram and Pinterest are so popular today!

What does this graphic say to you?

Digital Images create a story in the viewers mind.  

“A photo can open the door to engagement™” and is key to your social media marketing success. 

I posted this photo on facebook and asked what people thought without having a caption.  The overwhelming majority thought about someone leaving their jewelry on the counter to go to the beach, take a bubble bath or travel to the Caribbean or Hawaii.

The title changed the story line and how the viewer perceived the message.

Do you have a message you want to share but need some help with connecting your social media marketing and digital image dots?

Don’t have time to take photos or think up creative concepts to share in your social media marketing?

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Planning for 2014 can be easy when  you have the right tools and you know where you want to go with your social media marketing.   The tangled mess can be straightened out quickly with the right direction.

Think about 2014 in IMAGES and tie your business product or service to the holidays and events that come up during the year!  Take advantage of the trending topics and have your posts prepared in advance so you are free to work your business!

A new website, Photo Tour Global Directory™ in pre-launch mode, has been designed to connect consumers with photographers all over the world.  Each photographer in a specific area has unique services they are willing to offer to help individuals and businesses with digital images.   Check out Photo Tour Global Directory™ and subscribe to their monthly newsletter for 25 FREE Seasonal images and then get 10 more each month along with photography and travel tips that can help you with your social media marketing.  Use the stock photos on your posts and in your blogs and let the images give you inspiration for the season!

To commence planning 2014 take a few simple steps from Carra’s Cosmic Cliff Notes and start connecting the social media dots?  This is not rocket science so don’t make it harder than it is.

 Start with a calendar include all the Holidays, seasons and major global events you are interested in sharing ie. World Peace Day, Ground Hog Day, The World Cup, Olympics etc.

  1. Define your perfect customer
  2. Understand where your perfect customer hangs out in social media
  3. Create content that talks to your perfect customer in digital images with short sounds bytes
  4. Plan how to auto post your message  so you can stick to business
  5. Make FOLLOW-UP in social media part of your daily routine…. just don’t get caught up too long!
  6. BALANCE is the key to your social media marketing

The social media tangled mess can be unwound and organized in a short amount of time with the right direction.   

INVESTING time in the organizational planning and set up to get things straight is an ABSOLUTE MUST! 

Get started with a FREE 30 minute Consult and make 2014 a FUN Social Media Marketing year!

 

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Supermoon 2013

Would you like to know how to shoot the Supermoon on Sunday, June 23, 2013?

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Sunday June 23, 2013 you have an opportunity to shoot and share your #SuperMoon2013 shots!

Take time to read the article and send your #SuperMoon shots to livescience.com or  SPACE.com

Important photography tips from Dennis Chow Space.com staff writer, can be found in his post below and will make your photo captures much better!

“Supermoon’ Rising: How to Photograph This Weekend’s Full Moon”

Have fun watching this great NASA video on the supermoon.

 

The moon won’t be this close to the earth again till August, 2014 so take advantage  of this fun opportunity to take moon shots!

“Shoot The Moon” this weekend and share!

Supermoon 2013

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“Photography Is The Currency That Connects”

"Photography is the currency that connects" says Charles Lupica  professional Photographer from Neuchatel,  Switzerland as he explained the photo theme pages that he founded at Google+.   

Have you been wondering about the photo themes on Google+?

Are you a little intimidated about sharing your photos?

Meet Charles Lupica from Neuchatel, Switzerland and his team Tuesday, June 5, 2012 9:00 a.m. PDT on blogtalkradio when we discuss how photography really is the currency that connected all of us.

   Charles leads three very successful theme pages on Google+:

    Sacred Sunday

    Monochrome Monday   

   Daily Fine Art Themes  

  Charles is a shining example of the Google+ community being helpful and kind with engagement as people share their love of the images seen in the photography posted or posting their own content. He and his co-curators make feel people feel special with their comments. 

 

 

Heartfelt engagement with Charles team members is the reason this blogtalkradio show transpired. As I began to connect with people all over the world through photos the comments and kindness of the people on this team stood out like a beacon of light in the night.  This is such an exciting way to meet people and engage on a common interest level that I felt it was important to share what Google+ has that can help anyone trying to connect with others and share their expertise in cyberspace.  Photography offers color interest, subject interest and inspires people to start seeing differently and practice themselves to be able to share what they do through photographs. 

Charles William Lupica junior started taking pictures when he was in his teens as he wanted to have pictures of his father; who never seemed to be in a photograph. Charles grew up in the turbulent 60's and had interesting ideas of what to do in life and seriously thought of pursuing photography as a career. But life went in other directions…….

In 1979, while attending the University of Florida, Charles meet Deborah, his future wife, In 1981 Charles earned his Bachelor of Science degree from the University of Florida and together, Charles and Deborah set out for Colorado to seek their fortune….Charles will share more with us on the show and how he ended up in Switzerland.  Check out his work at studio Lupica. The purple flower to the side is one of Charles Lupica's photographs.

Sacred Sunday is a photo theme started by Charles on Google+, the guidelines are as follows:

"Sharing spirituality, contemplation, reflection and mediation through photography

Sacred Sunday is curated by Charles Lupica Manfred Berndtgen , Robyn Morrison   and  Margaret Tompkins

 

This weekly photography theme encourages you to share with us and with the G+ community what you hold sacred; people praying, temples, and churches are great choices.  We also want to encourage you to post images that share your personal sense of what is sacred, be it a mountain, sunset, or loaf of bread.  More than anything, Sacred Sunday is about sharing. 
 
We promote no religion over any other and invite you to share with us what you hold sacred."
 
MEET The CO-Curators
 

Margaret Tompkins 

from Kansas City, Missouri USA          Photo by Margaret Tompkins

Introduction:

"I'm a photographer, learning, teaching, and documenting the world around me.  My favorite subjects are landscapes, birds, wildlife, people and pets.  I especially like taking photographs of figure skaters.  I like to learn from other photographers and share photographs.

I love cats and helping animal shelters.

I'm in tune with older music from the late 50s and early 60s and have always enjoyed Dick Dale, Jan & Dean, the Beach Boys, surf music, and early rock & roll."

   

 

 Manfred Berndtgen   from Germany                                                                                                                                                            Photo by Manfred Berndtgen

Introduction:

"After years full of privation in a science job, I started working for money, being a software developer first and now system administrator. Since that moment I have enough spare time for useless things and sharing them with the rest of the world. 

I have some highbrow hobbies like my wife and me growing ferns and palms, calligraphy, history, and dabbling with old cameras. I suppressed my desire to take photos for a long time, but I failed: photography has become my favourite waste of time. My favorite photographic subjects are plants and stones, with some emphasis on streets and sacral architecture.

Being in sort of a retro mood induced and fired by my wife, I'm discovering the joys of film photography for some time."

 

  

Sherrie von Sternberg  Maryland USA                                                                                                                                   Photo by Sherrie von Sternberg         

Introduction:

"Artist…Photographer….True Believer…Passionate and full of Love…also curator of Sacred Sunday and loving it!!!!!

Check out her blog! 

 

   

 

 

Robyn Morrison  currently in Australia                                                                                                                   Photo by Robyn Morrison

Living in Paradise!

Introduction:

I'm a busy working mum with two grown daughters & a retired partner.  I've loved photography and photo journaling for years and have built up a fairly large portfolio.  Now I have a few more hours on my hands I'm trying to learn more about different photography techniques, composition & post processing tricks & tips.    All constructive comments are gratefully received!! 

The process to post in a photo theme group on google+ is easy and fun when you know the rules!  Follow them and you will connect with people all over the world and share your message. 

Posting Your Photo.

Across the top of the "Stream Page" locate the "Share What's New" button.
 
1. Click to add your photo, browse and upload from your computer
2. Give the photo a title
3. Describe where and when it was taken.
4. Important. Only post photos that you own the rights to.  Do NOT post someone else's photos.

Add The Curators Names so they can follow the post and be notified.

All of the daily photo themes are curated by individuals they are not or work for google.  By adding their name, which becomes a hyplerlink they receive a  "Notification" about  the post and can respond.

Posting Your Photo To The Theme Page.

First, add the theme page to your circles as the "Page" can NOT 1+ or comment on your post until it has been circled.  Go to the "Theme Page" and click on "Follow" it is in red. Add it to your circles.

The process allows you to add your photo directly to the "Theme Page" should you wish to do that. After the photo has been uploaded, click on the photo and it will open up in the G+ Lightbox. On the right is a button for "Tag People" Click  it and see a new button. "Add A New Tag" Click this and then click on your photo, a white circle will show up then enter the page name.  REMEMBER the + sign or @  +SacredSunday or whatever theme you are trying to tag  will appear as you type with suggestions.

Engage With The Theme.

Get in the game!  To do this you should not only post your photo but remark and 1+ other theme participants photos.  This process is to help you engage with others and sharing along with 1+ing is how it is done.  You talk to them and they talk to you.  The Golden Rule of engagement!

Make comments about the other photos, say what you like about them, what makes them stand out for you.  Under all circumstances be kind.. in all types of social media if you are trying to connect with people kindness, respect and thoughtfulness will help more than anything.

Ready for some fun?  Check out the photo themes on Google+

Rolf Nicker Photography has created a list of themes on Google+ for every single day and #theme pages. Open the link and read about concepts that might interest you and get in the game.

I maintain a page called #BridgesAroundTheworld where anyone can post bridges from any place to meet and engage with others sharing information from their part of the world.  Go take some bridge pictures an come and post to share your bridge connecting the world! Let's build bridges together. 

Don't forget to join in the fun with Charles Lupica and his team in Sacred Sunday, Monochrome Monday and check out the Daily Fine Art Themes 

Our guests on blogtalkradio Tuesday, June 5, 2012 9:00 a.m. PDT.  If you can't join us live the link will direct you to the archive so you can listen anytime after the show and hear how people are connecting on Google+ with photography themes. 

Photography really is the currency that connects! 

 
 
 
 
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