Connecting The Mobile Marketing Dots!

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Mobile Marketing is a place you need to be and something you need to know about! 

If you have not "connected those dots" you need to meet Susan Rice-Lincoln on Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.  The more you learn about mobile marketing and where today's eyeballs are the better off you will be in adjusting as the Cosmic Shift Happens™.

Susan Rice-Lincoln is a Mobile and Social Media Marketing Expert and author of "Mastering Web. 2.0." Currently living in France and connecting all over the world

Individuals, small businesses and non profit organizations will want to listen to this life changing information.  Susan will be sharing secrets to fund raising using mobile donations.  She will go in detail on M-commerce, mobile websites and show how a little work can make a big difference to increase the bottom line.   

Learn about "talking book marks" and how authors can take advantage of QR Codes in getting their message out. 

"Did you know that there are now more citizens in the United States with a smartphone than people with a university degree?  In 2012, there will be more people with a smartphone than any other kind of mobile phone."

Susan says…" well over half of all social media is now happening over the mobile phone and that the power of mobile to touch people is almost limitless."

In a recent tweet Susan posted: More likely than not, the emails you write today will be read on a mobile phone, not on a PC. For more go to this blog post .

6 elements you need to be sure are included in your mobile marketing program if you want success:

  1. 40% of US smartphone owners compare prices on their mobile device when they are shopping inside a store (HubSpot).  So, the moral is, if your site isn’t optimized for mobile use, you could definitely be missing out on sales. On your mobile site, make sure you put in some ‘mobile magic’ (i.e. the information consumers are most interested in) such as your hours, location and directions.
  2. Email.  Long gone is the world when emails were only read on a PC.  Now a big percentage of emails are being read on mobile phones.  This means that you need to keep the subject line short and make sure that you make your message, brand name, offer and call to action as brief and to the point as possible. Equally, the design of your email should be simple and not too dense.  Don’t forget to include a link to your website (preferably mobile!) or Facebook page.
  3. Invite the visitors to your establishment to get on your mobile list so they can get special coupons.  You might even want to put a sign at your cash register inviting them to do so. Give them a little extra incentive with a savings coupon or special offer.
  4.  Social media is a perfect fit with mobile; almost 50% of social media is consumed on mobile.  Encourage your customers to join you on Twitter or Facebook
  5. Location-based services like Foursquare also work really well with mobile.  Encourage your customers to ‘check in’ to your business by offering a special offer.
  6. Customer reviews are a great way to build your reputation on both location-based services and social media.  Invite people to share their experiences with you whenever possible.

Meet Susan Rice-Lincoln, Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.

Connect with Susan Rice-Lincoln around the world! 



twitter @Masterthenewnet


Tune in to hear Susan Rice-Lincon discuss going mobile to help attract more clients, money and success.

About Carra Riley

Fun loving classic writer who is a life long learner. Helping people connect the dots as a consultant for small business and real estate along with custom workshops and seminars.