Who Is On Your HOT List?

Do you have a HOT list?

2012 is going to boil with business and a HOT list will fuel the steam engine that needs to get to 212 to move. It's all a function of having the right tools to run the machine.

                                                                           love stamps

This is the 4th Tip in a 30 day program of sharing ideas to help develop new strategies and habits to stay on track.

Each day there will be a post with one idea that might help with creating balance and reducing stress!

Creating your HOT list.

Do you have a sphere of influence list which should include:

  • name
  • address
  • cell phone
  • home phone
  • e-mail
  • social media links
  • website

The sphere of influence list should be a list of everyone that you know including teachers, club members, doctors, dentists, house keepers, lenders, service providers etc. Someone you know and could call if you needed something.

This list is beyond your holiday card list and should include anyone you would recognize and could talk to at the grocery store. This IS your sphere of influence list NOT your HOT list.

If you don't have one of these lists you NEED to create one. Make some forms that you can have with you in your purse or computer case. When you are talking with someone, ask yourself "Do I have all their current contact information?" If you do not, then have them fill out the form or take out your smart phone and add them to your contact management program.

Every day you should be adding at least 2 to 5 new people that you meet personally to the list. Yes, that should be an HVA (High Value Activity) daily if you have a business product or service you have to sell.

Don't forget about meeting new people in social media… another Cow Tip on adding new contacts to Google+, facebook, twitter, foursquare and linkedin.

Have a value added subscription program like a newsletter, video blog or tips on your business, product or service as a door opener to be able to get the new information from the contact. This concept will be discussed in another future Cow Tip.

The HOT List!

The HOT list is a sub category from your sphere of influence. These are people you have lunch with or do things socially. These are people that love you, support you, will help you unconditionally and you would do the same for them.

Go through your sphere of influence and select the people that should be on your HOT list. Create a letter that, you will hand address specifically to them letting them know they are on your HOT list and that you want to know what you can do to SUPPORT THEM. You might want to have a form in the letter for them to update social media connection links, websites and e-mail. Make it fun.

Send the letter in a colored envelope with a fun stamp. The post office has Love stamps, Celebrate Stamps andCelebrate Stamp all kinds of causes. Pick a stamp the friend will look at and think they are special. Maybe a cartoon stamp would work better for you. Decide what stamp works from you and your personality.

Use your home address as the return and again, HAND address this letter.

Think about the impact of getting a letter in a colored envelope with an interesting stamp hand addressed. What about including a $2.00 certificate to Dairy Queen or Mc Donalds for an ice cream…. they will laugh and should think you are a fun person. Be creative and be yourself. Come back and let us know if you think of something else to add.

In the letter encourage your HOT list friend, to call you and set a time for you to get together to have coffee or lunch to talk about supporting each other in 2012.

Personal referrals are the key to success in any business so to make 2012 the year that boils at 212 degrees you need to do something different. Creating your HOT list is going to work. Create your own specific dialog in print and think about what you will talk about when you get together. Each business, product or service is unique just like your networking style so develop conversation that you feel comfortable with.

Fishing in the pond of people who know you, love you and will refer you is the place you want to be. Your HOT list can be the source of new people to connect with and the job is much easier if someone has given a referral as an introduction.

Think about this concept. Take it and work it.  I would be honored to give you individual ideas to help 2012 BOIL with your HOT list! 

Follow the 30 Cow Tips on facebook or Google+

Please Sign up for our weekly VIDEO cow tips which cover a vast array of unique topics.

Take the ideas then make them into something that sounds like you! I believe that copying is the highest form of flattery and I encourage you to copy any of my ideas to help you achieve success.

Get immediate access to the past 52 weeks of videos in the archive barn for many different ideas.

If you have something that will help others, please let us know and we might be able to feature you, what you do and your idea on a weekly video Cow Tip.

Take advantage of talking to Carra Riley for a 30 minute FREE consultation on any type of planning,

Also check out Carra's Cliff Notes (Social Media 101) Connecting the very BASIC Dots for those wanting to learn and integrate twitter, skype, linkedin, facebook, and google+ into their business.

Cow Tip #1

Cow Tip #2

Cow Tip #3

Cow Tip #4

Cow Tip #5

Cow Tip #6

Hope to hear from you soon!

Social Media Summer Camp… No Bugs at This Summer Camp!

Social Media Summer Camp… No Bugs at This Summer Camp!

How can that be……. you may be asking? Are you trying to put the puzzle pieces of Social Media together?

Have you been putting off learning all the confusing pieces of social media and how they all fit or do you know someone who needs to get with what is happening today in social media marketing?

No matter what business you are in, sharing this information can help someone you may know struggling with social meda pieces. Bring or tell a friend and go to Social Media Summer Camp and forget the bugs!

Hear how every business can maximize profits using social media on Blogtalkradio when Shelly Roth, President of Springboard Ventures, is a guest on the show May 11th 9:00 a.m. Pacific Time . We will be discussing Social Media Summer Camp 2011 and her new books. Call in and ask questions at (347) 994-1903

  • If you already KNOW about social media, this is an opportunity for you to share with others how they can get up to speed in a balanced manner.
  • Simply forward this blog post or send a link to someone NOT using social media so they can listen to the blogtalkradio show and hear firsthand what Shelley will be teaching.

Shelley R. Roth, President of Springboard Ventures has designed a user friendly summer program to learn about facebook, twitter, linkedin, blogging and e-mail campaigns. Spend ONLY 1.5 hours, one time a week for six weeks to be up and running with confidence in social media.

Shelley Roth is an author, trainer, motivational speaker, and social media navigator. She inspires and empowers businesses to achieve higher levels of productivity and growth through creative sales and marketing initiatives. As President of Springboard Ventures, Inc., Shelley has worked for more than a decade with dozens of entrepreneurial ventures in various stages of development, as well as Fortune 500 companies. She has served on the advisory boards of several technology companies, served as a mentor and member of the Rice Alliance for Technology and Entrepreneurship, and the Houston Technology Center and MIT Forum.

Social Media Summer Camp 2011

The program has everything you ever wanted to know about social media and how to turn it into a profitable endeavor.

Session 1 – Facebook 101

  • Set up your Personal Profile and Optimize for Business
  • Create status updates, ask questions, share links, upload pics
  • Research Business Pages
  • @Tag people, pages and events
  • Create distribution lists
  • Upload contact lists
  • Set privacy settings

Session 2 – Facebook 102

  • Create your Business Page
  • Understand New Business Page Navigation
  • Research Applications and other Pages
  • Learn to use the Photo Stream for Marketing
  • Upload your contacts and invite to LIKE your page
  • Get Sticky with your content
  • Sourcing Content

Session 3 – LinkedIn 101

  • Completing your Profile for SEO (search engine optimization)
  • Getting Referrals
  • Completing yoru profile 100%
  • Uploading connections
  • Finding connections
  • Searching for people, companies, groups

Session 4 – LinkedIn 102

  • Setting up and Managing Groups
  • Researching Applications for Business use
  • Answering Questions and Establishing Expertise
  • Setting up your Business Profile
  • Twitter and LinkedIn-Peanut Butter and Chocolate
  • Creating an Event and Promoting it

Session 5 – Twitter, Blogging and Tools for Streamlining Social Media

  • Creating a Twitter Account
  • Why Tweet?
  • What to Tweet
  • Searching on Twitter
  • Blogs Overview-Wordpress and Blogger
  • Tools for ease: bit.ly ;hootsuite.com;ping.fm

Session 6 – Power of Email Marketing

  • Why use an email marketing service such as Constant Contact?
  • How to best position your email to get opened and read
  • Creating CTA’s (calls to action) with your email
  • Building a quality contact list
  • Using Social Media sites with your email campaigns

To receive a $20.00 discount on the purchase of the Social Media Summer Camp please enter code: CARRA when you purchase the event.

Shelley sends out a very informative newsletter with weekly video tips on social media. I learn something new every time I watch one.

Sign up for the weekly video tips to have a continuous flow of knowledge as social media changes on a daily basis.

Shelley is the author of an informative social media book entitled “Get Real, People! What your Digital Body Language Says about You Online” Watch the trailer on the link below and get ready for some FUN with social media.


Connect with Shelley Roth and Springboard Works all over the web!

e-mail Shelley

Phone 713.937.1006


LIKE us on Facebook

CONNECT on LinkedIn

FOLLOW on Twitter


More special gifts and reasons to connect with Springboard!

Click for FREE 60 Day Constant Contact Trial

Remember to listen to Shelley Roth, Live on BLOGTALKRADIO Wednesday, May 11th at 9:00 a.m Pacific Time. Call in to ask questions at (347) 994-1903 Let’s have some fun with social media!

And remember, there are no bugs at this summer camp, so leave the bug spray behind and join us!

Cow Tips to Manage Change!

Managing Change!

So much change so little time!  Does your life resemble this?

I have been invited by the Prescott Area WCR Women’s Council of Realtors to present a talk on “Managing Change” in Prescott on Tuesday, September 14, 2010 at 11:30 a.m. till 1 p.m. The event includes lunch for $5.00 and will be held in the Yavapai Title conference room located at 1235 East Gurley St. Prescott, AZ.  Please call Pat Mercurio of REdo-REnew Interiors 777-0333 or redorenew@msn.com to make your reservation.

Today’s universe is all about change. The world is evolving into a digital communication network through the Internet and mobile applications.  It is time to “build a bridge” and get over the anxiety of learning it and just DO IT.

How do we manage the Mess? Cyclone

1.  Identify the areas you need to learn and how they integrate into your marketing strategy to attract buyers and sellers.

  • Smart phone
  • Facebook fan pages
  • Linkedin profile
  • Twitter account
  • Youtube channel
  • Flickr
  • Blog
  • Digital listing presentations and marketing
  • Zillow
  • Trulia
  • Homes.com

2.  Design a strategy to start learning each venue one at a time.

  • Set a specific time each day for 1 hour to learn this new  way of communicating
  • Take FREE classes online about each concept
  • Google the concept and read blog posts about each subject
  • Set up a master mind group with several people doing the same thing and learn together
  • Follow people who know what they are doing and “cherry pick” what you like about their presentation
  • Learn to text and set up a mobile program
  • Become involved in an online community and join groups where you have recreational interests

Read, Think and Reason.

Everything you need to know is available on the Internet.  Check out your individual industry through google or bing.  For real estate you can look at  WCR, Women’s Council of Realtors (check out the free webinars and conference calls on the left side of the home page) NAR, National Association of Realtors (check out Right Tools, Right Now)  AAR, Arizona Association of Realtors ( check out the informative videos, blog and online magazine) or your state association and  Activerain University (The online classes will get you up and running on blogs and help you with SEO Search Engine Optimization.) Most organizations have websites you can go to and subscribe to their learning tools so all you have to do is “Practice”  what you read about.

“You Can’t Get To Carnegie Hall If You Don’t Practice.” Piano

  • Set up your branded name as an account and set up a practice account if you are afraid
  • Join groups you know the people participating are understanding to new individuals
  • Know that you are going to make mistakes
  • No one starts out understanding all the rules so get comfortable saying you are new and practicing

If you are fearful of the “unknows” in cyberspace come and read what the participants are saying in the facebook group “Cosmic Shift Happens” just watch and read. When you are ready you can ask questions by starting a discussion or post your questions on the wall.  It’s fun and a great place to learn.  For a free discussion chapter in the e-book “Cosmic Shift Happens™” go to CosmicShiftHappens.com.  This is a project which is being “Crowdsourced” meaning the book is going to be put together by many people.. hence the crowd.  The input from the “crowd” will be complied and a new book completed by the participants.  The project is just getting started so get your free chapter and come to the facebook page to participate and share what you would like to know.

We would love to help you “Manage Change.”

Below is a link to the type of information you might want to read to start to understand what is happeing in cyberspace!

6 Lessons Learned From the Demise of MySpace

By Jay Baer at his social media Strategy Blog

WATCH for new programs:  Survival 101 and Survival 102

Survival 101 is a 3 hour class with how to set up strategies to create a business plan and balance in your life.

Survival 102 is the advanced class which is 6 hours and you will leave with a completed business plan ready to implement action at completion of the class.

Carra Signature Large