Is Social Media Frustrating You?


So many social media venues, so little time! 

What is working on which social media venues?  

Where are my potential customers hanging out? 

How can I create a digital image footprint so people will want to follow me?  

Today, September 27, 2013 all these questions were answered by a 5 star panel of business owners and social media consultants on a google+ Hangout On Air that you can watch now via youtube.  If you are not familiar with google+  this should immediately go on your to do list if you are serious about social media.


The very knowledgable and diverse group of small business owners and social media consultants discussing what is working in social media and what they think the future holds were as follows:

1.  +Valentina Cirasola San Francisco, California and Italy

Valentina Interiors and Design

“Italian Luxury for Comfortable Living” Offering design consultations on-line.

Author of Design books and cook books from Italy.

  • TAKE AWAY TIP: Keep track of your time with social media and with clients. Create a plan and set an actual timer and stick to the plan. Each social media platform is unique be careful about what you are sharing and why.

2. +Luis Galarza Leominster, Massachusetts

Galarza’s Internet Marketing Services

Marketing consultant, Web Designer, Lead Generation, Social Media, Mobile Apps, Mobile Marketing, Google Places, SEO, Video Production, Video Marketing

  • TAKE AWAY TIP: Content is KING! Constantly be creating unique and different content. Don’t do what everyone else does. Be creative and different.

3. +Joeann Fossland Tucson, Arizona

Life consultant!

Need a coach? Support for the frazzled, unfocused & time challenged! My vision is to ignite joy, creativity & love! I can help you relax & produce remarkable results! Purple Sage Realty, Tucson, AZ

  •  TAKE AWAY TIP: Define your perfect client and determine where they hangout then be specific in your posts. Create a plan with a schedule and know where you are going to post and why. 90% of your posting should be relationship building not selling!

4. +Katie Katz Philadelphia, Pennsylvania

Bernard Katz Glass

+Bernard Katz Glass features hand blown art glass by Bernard Katz. Bernard Katz alongside his wife Katie Katz co-design high quality art glass for art galleries, trade design and private collections worldwide.

  • TAKE AWAY TIP: Don’t shout buy, buy, buy. Social media is a party and a two way street make new friends. When posting your photos be sure to use keywords to drive the search engines back to you.

5. +Ken Cook Atlanta,Georgia

Digital Content Creator | Blog Content | Web Articles | SEO Research | Video | Audio | Graphics

Ken writes accurate and timely articles, optimize existing content for search engines, create videos (YouTube), perform competitive research to determine who your search competitors are and how you can compete with them and win, work with you on predictive content creation based on seasonal and market trends, provide in-depth analysis of your website and your competitors.

Listen live to Social Media Edge Radio every Tuesday at 9AM Pacific

  • TAKE AWAY TIP: Content is key and giving is so important in building relationships. Great concepts to think about:
  • APE Asses Plan Education
  • FUR Frequent Unique Relevant
  • Think from a transactional level don’t shout out what your selling.

6. +Shelley Roth Houston, Texas

Social Media Navigator | Trainer | Consultant | Speaker | Author

Brings passion, energy and creative thinking to businesses with the goal of directly impacting companies bottom line and corporate identity.

Since 1999, Springboard has been helping businesses create and implement ways to grow sales.

  • TAKE AWAY TIP: Give to Grow. Work from a principle of abundance not scarcity. Give, give, give.

7. +Alex McClure From Phoenix, Arizona

Olympus Visionary Trail Blazer and COMMERCIAL Photographer

  • TAKE AWAY TIP: Understand each social media venue and adapt what you say and how you share to the specific site you are posting on. Don’t use the same language on twitter as facebook or google+.

8. +Carra Riley Williams, Arizona “Gateway to the Grand Canyon”

Small business consultant and developer of the NEW World wide photographer directory +Photo Tour Global Directory™ where the consumer can connect and research their own Global Personal Photographer™.

PTGD is a website with names and contact information of creative photographers worldwide who are willing to create custom photography experiences for global travelers AND small businesses who need help with their digital imagery.

  • TAKE AWAY TIP: Your about or profile pages are the key to success for anyone determining if they want to circle, like or follow you. All venues should have a profile completely filled out with links back to every social media venue you participate in. Introduce people to each other on your stream. You know who is there for business so open the door to a new connection when they come to visit you. SHARING content is the highest compliment you can give anyone so share valuable content on your streams to your followers.

 If social media has you feeling like you are in a bear trap you need to get some help!  Invest some time and money into some workshops or personal consulting to help determine who your perfect client is and where they are hanging out.

Big business is driving the eyeballs to social media on Reality shows, football games, discounts and the news.  If you are not on the train you will be left at the stations so getting a handle on all the social media venues and which ones will work for you should be a priority to survive in today’s market.   Check out Snapchat and see how an image shared in 8 seconds that disappears is the future and it is here.   Digital images and video are where the the consumers are migrating to.  You need to improve your photography skills or connect with a photography that can get you where you need to go to stay in business.

Social Media is here to stay so don’t let it frustrate you.  Learn how to navigate the Cosmic Cow Pies™ of cyber space and win the game.  The face may change in the platforms but the venues will migrate as technology advances and you need to be there.  With the right help you can learn social media in s short amount of time but you have to invest the time and the money to adapt.


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Connecting Social Media Dots IRL For ROI


Have you ever wondered how you take an online social media contact relationship to the next level?  The initial step to connecting the social media dots is by commenting on a blog post, a status update or a tweet then to get real ROI  (Return On Investment or Influence) there must be personal contact with your new connection.

IRL aka In Real Life IRL is the next level relationship to go to once you have initially connected through a social media venue.

Yes, it is scary sometimes to be meeting someone that you have only talked to in a comment or a tweet so taking precautions is every important as you evolve to real life meet ups.

This is  a story of a delightful  journey from the activerain real estate community blog to meet ups in Palm Springs, California with real estate agents and an Art Gallery Owner connected to a glass sculpture artist in Philadelphia, Pennsylvania. Who knew what could come together from social media comments, a few phone calls, e-mails and facebook posts to have some lunch meet ups and connect business across the country. We really did connect the dots in the Cosmic Cow Pie of social media.

Meet Kathy Schowe from La Quinta, California, just outside of Palm Springs.  Kathy was on the ladies professional golf tour, has an amazing personality and now specializes in selling real estate golf course communities in the La Quinta, Palm Springs area.  She has a crazy fun site called 365 things to do in Palm Springs that is very helpful when coming to the area.

Last year we paid a visit to Palm Springs and Kathy invited me to do a presentation on Pinterest and Google+ which was great and many of the agents are using the tools they learned to navigate Kathy, Jane Carra TBand connect in Social Media.  No matter what business, product or service you are working with, social media is the key to getting your information out and helping people with the valuable content you have to share.

This year our activerain friend Jane Peters drove down from the LA area for lunch at Tommy Bahama’s in Palm Desert, California.  We had a blast connecting as neither Kathy nor I had met Jane IRL.  My first experience with Jane was very funny as she commented on a blog post with a quote from Saturday Night Live and I did not process it as a joke.  We had a private conversation via e-mail on the interesting comment and the experience ended up in the e-book I co-authored and crowd sourced called  Cosmic Shift Happens™   Professionals from all over the country  were part of the crowd sourcing or group collaboration  explaining how social media comments have to be taken with a gain of salt to understand the humor or snarky attitude some people enjoy sharing on line.  With our lunch meetup we all connected some social media dots in the Cosmic Cow Pie as we have all been sharing comments on facebook, google+ and twitter and now we have a real life engagement to go along with our virtual perceptions.

Meet Jane Peters your real estate specialist in the Los Angeles, California Area.  Jane knows and has personally purchased property all over the Greater Los Angeles area from $500K to $2.6M.  Areas she covers are: Santa Monica, Westwood/Wilshire Corridor, Beverly Hills, Culver City, Silver Lake/Echo Park, Brentwood and Palms/Mar Vista.      If you are looking for some fun while shopping for homes in the Los Angeles area, Jane is your girl!

Coda Karen Sanchez & Carra Riley Activerain had some great real time meetup conventions called “rain camps”   I met Karen Sanchez in line for the rain camp at Las    Vegas and we started talking about real estate in Victor Valley, where she sells affordable homes in Southern California.   Karen shared, “The Victor Valley is a beautiful place to live, close to many fun places to go. The only thing that can make this place a better place to live is YOU!”  Karen has a delightful smile and wonderful outlook on life and real estate.  We connected on facebook and I chatted with her about her progress and family.  When we met in real time with her friend Christina Hood from Redlands, CaliforniaCoda Christina Hood we had a great time sharing our zest for real estate and inspiring ideas about sharing our communities.  We had a lot of fun at Tommy Bahama’s again and I got to share information with them about the Coda Art Gallery down the street and my glass sculpture artist friends!

Christina Hood is a former pilot and pilot instructor, now real estate marketing consultant in Redlands, Riverside, Yucaipa and Rancho Cucamonga California is a girl with a zest for life and for real estate.  If you like an exuberant, fun loving personality, Christina is the girl for you.  She tweets, foursquares, facebooks and instagrams like a pro.

Here comes the business connection to Palm Springs via Philadelphia, Pennsylvania

Coda Katz red

Meet Bernard Katz and Katie Katz of Bernard Katz Glass 

Katie Katz and I have become close virtual friends through google+ where we met and we produced a video LIVE in a hangout An Air from the Bernard Katz Glass 7,000 sq. ft studio on Philadelphia.  We had guests from around the globe asking questions about the amazing glass sculpture Bernard creates for galleries and businesses around the world. We found that a live event like this with event invitations on google+ created a lot of internet interest in the beautiful work of Bernard Katz.

Katie and I share comments on facebook, twitter and google+ on a daily basis and she saw that I was posting about Palm Springs.  She reached out to me through the Internet asking me to stop into the Coda Art Gallery and see Bernard’s work and meet  the manger.  I called the Coda Gallery from the facebook link that Katie shared with me and ICoda front reached Barbara who explained how to get to the gallery and I found out it was only a couple blocks from my meeting place with Karen Sanchez and Christina Hood so I stopped at the gallery before our meet up and I was able to share the adventure with them starting more global connections.

It was a delight to meet Barbara Hill-Stanely the manager, of the Coda Art Gallery and we talked about social media and how it is connecting the world in all kinds of business.  I shared with Barbara that Kathy Schowe was a local real estate agent in La Quinta and she had a site called 365 things to do in Palm Springs.  CODA gallery features an eclectic mix of painting, sculpture, and glass that share an extraordinary energy in an expansive and beautiful exhibition space. Coda hosts frequent openings and artist’s receptions so I thought this might be a perfect addition to the 365 things to do in Palm Springs mentioning the fun social media connection from activerain blogging to facebook and google+  All the social media dots were connected here and it makes the world seem like a much smaller face.  See how the facebook connection worked on the Coda Art Gallery page.

Check out Coda Art Gallery in  Palm Desert  at   73151 El Paseo  800-700-4661 Ask for the manager Barbara Hill-Stanley and tell her you came because of a social media blog post!

Coda Barbara

From Philadelphia to California we came full circle connecting the social media dots IRL In Real Time and a genuine friendship and business networks have been set up to show the ROI Return on Investment or Influence of social media posting time.  To become successful at connecting through social media it does take time and requires outreach to set up meetings and take your online relationships to another level.  Connecting The Dots In The Cosmic Cow Pie,  try it, you’ll like it!

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Meet International Glass Sculptor Bernard Katz LIVE on a Google+ Hangout On Air

LIVE on a Google+ hangout on air, Thursday, October 25, 2012 9:00 a.m. PDT you will have an opportunity to meet Bernard Katz and his beautiful wife Katie Katz at their studio, Bernard Katz Glass in Philadelphia, Pennsylvania.

Bernard is an American glassblower, artist, and sculptor. Bernard has established a dynamic yet distinct style that can be seen in the top art galleries and private collections the world over – including the United States, Canada, Hong Kong, Saudi Arabia, Turkey, Great Britain, and Kenya – among the collection of 2004 Nobel Peace Prize winner, Wangari Maathai. Bernard has been the subject of interest in numerous books and magazines which have featured the artist, as shown in World Art Glass Quarterly Fall 2006. He has exhibited in the top art shows in the United States including The Smithsonian Craft Show, Philadelphia Museum of Art Craft Show, Long’s Park Art & Craft Festival, and the Baltimore American Craft Council Show.

Every aspect in the work, from raw materials to the finishing details, are made by hand. With this in mind, the investment is given to the artistic statement and each piece they create is a unique work of art.

Learn how the process works starting from a clay model to the finished product.

Meet Bernard and Katie, LIVE in their studio… sharing the process and their work environment. 

We will have an International Panel who will be sharing valuable input.

  • Charles Lupica from Neuchâtel, Switzerland Fine arts connoisseur
  • Valentina Cirasola originally from Bari,Italy now from the Bay are in California Interior designer and author
  • Vince Ong from Melaka, Malaysia Tech geek and Photographer

Please post any questions you might have of an artist in glass sculptor or let us know if you need help navigating cyber space to get to the event. 

If you can't make the LIVE show on Google+ you can always watch the archive on our youtube channel.

It's going to be a fun and you can learn all about Hangouts On Air. You will KNOW the artist and have a new friend in the Cosmic Cow Pie. 

Google + Hangouts On Air are making the world a lot smaller!

Follow the link to the event on Google+ and let us know you are coming.

Meet, Bernard and Katie Katz of Bernard Katz Glass, Thursday, October 25, 2012 9:00 a.m. PDT or watch LIVE on Youtube.

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