Connecting The Mobile Marketing Dots!

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Mobile Marketing is a place you need to be and something you need to know about! 

If you have not "connected those dots" you need to meet Susan Rice-Lincoln on Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.  The more you learn about mobile marketing and where today's eyeballs are the better off you will be in adjusting as the Cosmic Shift Happens™.

Susan Rice-Lincoln is a Mobile and Social Media Marketing Expert and author of "Mastering Web. 2.0." Currently living in France and connecting all over the world

Individuals, small businesses and non profit organizations will want to listen to this life changing information.  Susan will be sharing secrets to fund raising using mobile donations.  She will go in detail on M-commerce, mobile websites and show how a little work can make a big difference to increase the bottom line.   

Learn about "talking book marks" and how authors can take advantage of QR Codes in getting their message out. 

"Did you know that there are now more citizens in the United States with a smartphone than people with a university degree?  In 2012, there will be more people with a smartphone than any other kind of mobile phone."

Susan says…" well over half of all social media is now happening over the mobile phone and that the power of mobile to touch people is almost limitless."

In a recent tweet Susan posted: More likely than not, the emails you write today will be read on a mobile phone, not on a PC. For more go to this blog post .

6 elements you need to be sure are included in your mobile marketing program if you want success:

  1. 40% of US smartphone owners compare prices on their mobile device when they are shopping inside a store (HubSpot).  So, the moral is, if your site isn’t optimized for mobile use, you could definitely be missing out on sales. On your mobile site, make sure you put in some ‘mobile magic’ (i.e. the information consumers are most interested in) such as your hours, location and directions.
  2. Email.  Long gone is the world when emails were only read on a PC.  Now a big percentage of emails are being read on mobile phones.  This means that you need to keep the subject line short and make sure that you make your message, brand name, offer and call to action as brief and to the point as possible. Equally, the design of your email should be simple and not too dense.  Don’t forget to include a link to your website (preferably mobile!) or Facebook page.
  3. Invite the visitors to your establishment to get on your mobile list so they can get special coupons.  You might even want to put a sign at your cash register inviting them to do so. Give them a little extra incentive with a savings coupon or special offer.
  4.  Social media is a perfect fit with mobile; almost 50% of social media is consumed on mobile.  Encourage your customers to join you on Twitter or Facebook
  5. Location-based services like Foursquare also work really well with mobile.  Encourage your customers to ‘check in’ to your business by offering a special offer.
  6. Customer reviews are a great way to build your reputation on both location-based services and social media.  Invite people to share their experiences with you whenever possible.

Meet Susan Rice-Lincoln, Thursday,  November 3, 2011 9:00 a.m. Pacific Time on the Cosmic Cow Pie Blogtalkradio show.  Call into the show on (347) 994-1903 or join is in the chat room.

Connect with Susan Rice-Lincoln around the world! 



twitter @Masterthenewnet


Tune in to hear Susan Rice-Lincon discuss going mobile to help attract more clients, money and success.


QR Codes: Are You On The Ship? Part 2 of 3

Part 2 of 3 in a series. QR Codes: Are You On The Ship? 

Part 1 of 3 in a series.

                                                         Clikbrix qr code

First you may be thinking, I have seen those QR Codes and second, why should I care?

QR stands for Quick Response. With the advent of Smartphones there is an exciting phenomena spreading across the world where hyperlinks QR (Quick Response) codes are being used on billboards, business cards, flyer's, t-shirts, store fronts, magazines, merchandise signs in stores and more to give the consumer immediate information about a product or service. 

A consumer points their mobile phone at an eye-catching code and they are automatically taken to a mobile web page with phone numbers, contact details or important messages about the product or service.

If you have a Smartphone and don't have the application you can get it right now at  There are many apps you can download but this one is working well for many people.  You can also find it for free in the iPhone app store.  Go to the site on your phone and it will take you to the download for the app…it's that simple to install a QR Code Reader.  Then you just open the app, point it at a code and it takes you immediately to the website or the information.

Social media and technology is changing every single day.  Creating more chaos and Cosmic Cow Pies  in our thinking more than ever before.  Deciphering what will help in our real estate marketing mix and what won't is going to determine our success or failure as the world turns.  Cosmic Shift Happens and what we do to meet the consumer where they are is the ONLY way to navigate the change. 
It does not matter what you think or how you are communicating, what matters is how the consumer is behaving and how they are gathering information to make a home purchase or sale.  The real estate professional needs to be on the same playing field with information to connect the home buying and selling dots. 
I spent a couple hours on the phone with Erik Goldhar, CEO and founding partner of and want to invite you to aErik Goldharblogtalkradio show that will be like "Carra's Cliff Notes on QR Codes." 
Clixbrix is a turnkey Mobile Website and QR Code solution for real estate agents and brokerages. Erik will walk us through the state of the mobile web and the importance for all real estate professionals to make sure they have a website built specifically for mobile devices such as Androids, and iPhones.  Erik will discuss the massive growth of mobile web users and how YOU can make an immediate and engaging connection to your own mobile consumer through the use of tools such as QR Code technology and the best practices that will help you execute your campaigns properly. 








Erik will use this opportunity to give each of us a sneak preview of the launch of Clikbrix 2.0! 

There may even be a special bonus for those that tune into the broadcast!

Knowing statistics on buyer behavior is only part of the valuable information we will be discussing with Erik Goldhar on Tuesday October 18, 2011 at 9:00 a.m. PT on blogtalkradio.  Set a reminder and call into 347-994-1903 or join is in the chat room.  The show will be archived and you can listen later however, the special bonus offer will only be available to live listeners!  

Review of the topics we will be discussing:

  • Maybe you have a QR code and it is not performing for you… 
  • How to set up your phone to read a QR code (described above)
  • What phones can scan a QR code
  • How to set up a site to give information on a specific house
  • Can they be purchased individually
  • Where do you place a QR code
  • What is the best size of a QR code
  • How do you buy stickers with QR codes for signs
  • Is there such a thing as a generic QR code that goes to a website and different homes can be accessed
  • Do you need a QR code for each house
  • What type of notification or reports will and agent or broker receive when someone has scanned the QR code
  • What is the etiquette to contact someone who has scanned your code?  Do you get a phone number?
  • What are the top 3 things any agent should have in reference to QR codes.. how much is it going to cost.

Install the app from and see if you can scan these codes.  Just hold your phone up to the box and the phone will scan it automatically and take you to the site. 

Re/Max code

                               Kw Joe Brant










Now taking this QR further.. check out what I found at Michael's! The QR code goes to coupons you will see that you can have a 40% off any regular price item because you are a mobi user. The clerk scans the UPC code on the phone and you are totally green saving 40% at point of sale.

The consumer is already here and the big companies are training people to look for the mobi bonus offerings.

You need to be on this boat! 

Michaels sign




Chili's has affiliated with Heinz Ketchup in going green using plantbottle packaging.  The Bottle itself is educating the consumer about reducing, recycling and reusing materials.  21st century marketing is alive and well on the back of the bottle with a QR code sweepstakes event.  My husband is showing how to scan the code on your smart phone and then when you get to the website there was an opportunity to enter a contest for a trip from the Ketchup bottle.  Think about this and the possibilities as people sit waiting for their meals and now scanning the backs of products on the table to entertain themselves while waiting.  Chili's also has a foursquare check-in bonus of free chips and salsa when you check in so they are setting the bar with the latest in social media and technology to reach the consumer, you can too!

Scanning the Ketchup

back of ketchup bottle













The Social Media ship is sailing and getting a front row seat with a view from the balcony is not hard.  Just takes a little bit of time to connect all the dots and create a plan and have a resource to learn from on a daily basis. If it seems like you are ready to drown with information overload…… get some help

Join Erik Goldhar on Tuesday October 18, 2011 at 9:00 a.m. PT on Cosmic Cow Pie blogtalkradio.  Set a reminder and call into 347-994-1903 or join is in the chat room.   Remember, there will be a real estate QR code special bonus offer will ONLY available to live listeners!  

Connect with Erik Goldharand ClikBrix


twitter @erikg1


Get on the Ship of Success….Connect the QR Code Dots and sail away!

Has the Social Media Ship Sailed? Part 1 of 3

Has The Social Media Ship Sailed Part 1 of 3

The Ship Has Not Sailed! Get On Board!

Part 1 of 3 part series.

Social media is here to stay and can help you save money communicating with thousands…… but at what expense?

The answer is: your most limited commodity TIME, so is it worth it to you?

Ask youself several questions before you make a quick decision.

  1. Where are people looking for ANY type of help? Is google their BFF? (Best Friend Forever)
  2. When someone has a question about ANYTHING how do they find the answer?
  3. When YOU have a question about anything where do you go?
  4. If you are driving around and see a sign on a house for sale what do you do to find out the price? What do your customers do?
  5. Do you point your phone at the house and go to the Zillow or Truilia app on your phone or iPad?
  6. Do you read the QR code? Only you have the answer to this question.
  7. When you are watching the news do they tell you to go to their facebook page to talk about a community issue?
  8. Do you see ads where twitter is featured?
  9. Do you have a .mobi site?
  10. Have you seen commercials where they direct you to youtube to see the rest of the story

Watch the youtube video below and think about how it makes you feel? The first commercial actually starts on television with a beautiful Persian cat and a Tiffany heart on the cats collar asking Lisa to marry the Shawn and the cat. The end of the television commercial says "see the rest of the story on youtube at Fancy Feast." Below is part of an on going series of commercials.

Connect to the Fancy Feast youtube channel and watch the "wedding planner to the stars" Colin Cowie describe how they are going to engage viewers with selecting Lisa's dress, jewelry and her bouquet. Colin invites the viewer back to keep the story going. Think about how Purina is engaging cat lovers and helping them become "raving" fans by having them participate in the next commercial and it's outcome.

Check out the screen shot from the youtube Fancy Feast site. In the center you see a box on the right that says…watch with your friends start a Google+ hang out. Part 3 of this series will cover more on Google+. Look at the number of views 3,040,045 and look at 1,203 subscribers to watch Purina Fancy Feast youtube videos. There have been 308 comments that have been positive. What is Purina paying for a youtube channel? The same as you and me -0- right now!


How does this apply to marketing any product or service? 


Video is where the consumer wants to be. The last few movies I have seen at the theater are giving websites for more information on the ads I now have to watch on the big screen while waiting for the new movie trailers. Just saw a 15 second "Go Daddy" commercial on Monday night football with Danica Patrick and the end line was" see the rest of the story on" Upon navigating to I found Danica and a QR code saying "Use a QR reader on your mobile device to reveal your savings." QR codes and their importance will be part 2 of the "Ship Has Not Sailed" series.

Creating a blog with video is a direction you need to be working toward to share your product or service message.

Think about how you could start a story about weekly deals in your community and have your viewers subscribe because they will want to see the deal of the week or your personal featured listing. Mix it up so they want to get your weekly video or blog post with the video. It does not matter if it your listing or not it just has to have value to the consumer: Price, terms, condition or location. Of course you will need to get permission in writing from the listing agent and seller to video the house and post on youtube.

Think about how consumers would enjoy watching your videos and sharing with their friends. Make it fun! The possiblities are endless!

State Farm is reaching the younger Generation with video on their youtube channel too! Start watching commercials instead of fast forwarding. See how others are paving the way for you to be a participant in social media and be where Big Business is driving the consumer.

Big business is educating the consumer to look to social media for more information. You can be there with little cost except your time and content ideas.

If you are not present and accounted for in social media, you might drown…. so get on that ship before it gets out too far!

You do not have to reinvent the wheel. it might seem like you are spinning in the Cosmic Cow Pie right now with all the avenues open for you to get in the game. Take deep breaths and more important, some specific time to connect the dots.

  • Take some time to plan what is most important in your market area.
  • Ask, what does the consumer want then fill that niche.
  • Create a specific strategy that will work for you and your target market.
  • Brainstorm with a mastermind group so you can bo on top of your social media game and incorporate your ideas in a fun way to get the consumer to be sharing your blog posts with their friends.
  • Research the activerain site for all the tools you will need to succeed.
  • Consider some outside help to create your game plan. (I work on an hourly or one time basis to get started or a custom plan)

Success is about taking the time to make your plan and then work it. Many of the tools you need to work your plan are available for FREE on the Internet and right here at activerain. You might need to invest in some software to make your project work but it is nothing like the money you are going to lose in sales by not being part of this Cosmic Shift™ and having your plan in place to meet the people where they are and know what they are experiencing in cyberspace.

Social media is still in it's infancy. Social media is changing the world forever! Its power is not yet fully understood. What is crystal clear is the fact we will not be going back to last century marketing or politics or business as usual. Invest your time to learn the new methods of marketing and meet your customers where they are giving them valuable content that makes sense, entertains them and meets their needs.

It's a new day and the ship has not sailed so pack your old way of thinking and get on board!

Social Media Summer Camp… No Bugs at This Summer Camp!

Social Media Summer Camp… No Bugs at This Summer Camp!

How can that be……. you may be asking? Are you trying to put the puzzle pieces of Social Media together?

Have you been putting off learning all the confusing pieces of social media and how they all fit or do you know someone who needs to get with what is happening today in social media marketing?

No matter what business you are in, sharing this information can help someone you may know struggling with social meda pieces. Bring or tell a friend and go to Social Media Summer Camp and forget the bugs!

Hear how every business can maximize profits using social media on Blogtalkradio when Shelly Roth, President of Springboard Ventures, is a guest on the show May 11th 9:00 a.m. Pacific Time . We will be discussing Social Media Summer Camp 2011 and her new books. Call in and ask questions at (347) 994-1903

  • If you already KNOW about social media, this is an opportunity for you to share with others how they can get up to speed in a balanced manner.
  • Simply forward this blog post or send a link to someone NOT using social media so they can listen to the blogtalkradio show and hear firsthand what Shelley will be teaching.

Shelley R. Roth, President of Springboard Ventures has designed a user friendly summer program to learn about facebook, twitter, linkedin, blogging and e-mail campaigns. Spend ONLY 1.5 hours, one time a week for six weeks to be up and running with confidence in social media.

Shelley Roth is an author, trainer, motivational speaker, and social media navigator. She inspires and empowers businesses to achieve higher levels of productivity and growth through creative sales and marketing initiatives. As President of Springboard Ventures, Inc., Shelley has worked for more than a decade with dozens of entrepreneurial ventures in various stages of development, as well as Fortune 500 companies. She has served on the advisory boards of several technology companies, served as a mentor and member of the Rice Alliance for Technology and Entrepreneurship, and the Houston Technology Center and MIT Forum.

Social Media Summer Camp 2011

The program has everything you ever wanted to know about social media and how to turn it into a profitable endeavor.

Session 1 – Facebook 101

  • Set up your Personal Profile and Optimize for Business
  • Create status updates, ask questions, share links, upload pics
  • Research Business Pages
  • @Tag people, pages and events
  • Create distribution lists
  • Upload contact lists
  • Set privacy settings

Session 2 – Facebook 102

  • Create your Business Page
  • Understand New Business Page Navigation
  • Research Applications and other Pages
  • Learn to use the Photo Stream for Marketing
  • Upload your contacts and invite to LIKE your page
  • Get Sticky with your content
  • Sourcing Content

Session 3 – LinkedIn 101

  • Completing your Profile for SEO (search engine optimization)
  • Getting Referrals
  • Completing yoru profile 100%
  • Uploading connections
  • Finding connections
  • Searching for people, companies, groups

Session 4 – LinkedIn 102

  • Setting up and Managing Groups
  • Researching Applications for Business use
  • Answering Questions and Establishing Expertise
  • Setting up your Business Profile
  • Twitter and LinkedIn-Peanut Butter and Chocolate
  • Creating an Event and Promoting it

Session 5 – Twitter, Blogging and Tools for Streamlining Social Media

  • Creating a Twitter Account
  • Why Tweet?
  • What to Tweet
  • Searching on Twitter
  • Blogs Overview-Wordpress and Blogger
  • Tools for ease: ;;

Session 6 – Power of Email Marketing

  • Why use an email marketing service such as Constant Contact?
  • How to best position your email to get opened and read
  • Creating CTA’s (calls to action) with your email
  • Building a quality contact list
  • Using Social Media sites with your email campaigns

To receive a $20.00 discount on the purchase of the Social Media Summer Camp please enter code: CARRA when you purchase the event.

Shelley sends out a very informative newsletter with weekly video tips on social media. I learn something new every time I watch one.

Sign up for the weekly video tips to have a continuous flow of knowledge as social media changes on a daily basis.

Shelley is the author of an informative social media book entitled “Get Real, People! What your Digital Body Language Says about You Online” Watch the trailer on the link below and get ready for some FUN with social media.


Connect with Shelley Roth and Springboard Works all over the web!

e-mail Shelley

Phone 713.937.1006


LIKE us on Facebook

CONNECT on LinkedIn

FOLLOW on Twitter


More special gifts and reasons to connect with Springboard!

Click for FREE 60 Day Constant Contact Trial

Remember to listen to Shelley Roth, Live on BLOGTALKRADIO Wednesday, May 11th at 9:00 a.m Pacific Time. Call in to ask questions at (347) 994-1903 Let’s have some fun with social media!

And remember, there are no bugs at this summer camp, so leave the bug spray behind and join us!

Get In The Game!

Get In The Game!

The world is “shifting” into a digital arena and as the change takes place businesses are going to be able to maximize their marketing efforts through cyber connections.  Participating in digital venues is going to help anyone connect with new customers and clients. This new “social space” creates a new set of problems however you need to “Get In The Game” to survive the shift!

What is foursquare?  From the foursquare site:

foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.

“We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways……. We wanted foursquare to be as much about sharing experience as it as about connecting with friends and discovering new places. Every foursquare user has the ability to create both “Tips” and “To-Dos” for places. Tips are generally things you’d recommend to other To-Dos are more “notes to self”

The game requires the participant to register with then you have the option to connect and share with your friends via Twitter and facebook.  You have the choice to share on your social networks or just through the foursquare site. Your friends will know where you are, they will see when you receive a badge or become mayor of a specific location.  You connect with friends on foursquare just like facebook.

To get known in a community an individual might want to check in every where you visit in your business locale. The more you check in, the more mayorships you will claim in your community. Being the Mayor at many locations in a specific area will give you more name or branding recognition.  Foursquare has added 100,000’s of members in the last month so the digital shift is taking place and you should “get in the game” and claim your territory and an advocate of local businesses!

Local businesses might not even know about foursquare so if you are the one to show them how it works and how they can participate you can be a local HERO as well as a Mayor in sharing the Cosmic Shift and how it Happens.

Many businesses are offering foursquare discounts.  When someone participating in foursquare tweets or updates where they are and what they just got as a foursquare member. All their friends are aware of what they are doing and may want to take advantage of the savings or promotion.  Word of mouth advertising has always created the best results and the “Cosmic Shift” in communication is taking this to a 21st century digital level.

Being Mayor of an establishment does have it’s privileges!

@ Adios Cafe: A FREE coffee on your 10th check in and the Mayor gets a FREE breakfast each month! (tax & tip not included)

@ Carrabba’s Italian Grill: Show that you’re the Mayor of Carrabba’s and enjoy a complimentary dessert with the purchase of an entrée. Grazie!

@ 15th Ave Coffee & Tea: Show us that you’ve checked in with Foursquare and get $1 macchiatos before 4pm and $2 off beer and wine after 4pm. The Mayor gets a free pastry!

@ 1 for 1 Pizza – Greek Station: Free Slice & drink on your 10th checkin. Free Large Pizza, 1 topping on your 20th checkin!

Jennifer Van Grove has written a very specific article on  How 5 Brands Are Mastering the Game of Foursquare to attract new business and study the behavior of their existing customers.

The Wynn in Las Vegas is using foursquare to  “refine our approach to service and learn more about our guests.”.  When you check in on foursquare at The Wynn you are offered a glass of champagne at the Blush Boutique nightclub on the house.  The Wynn is reaching out to guests who check in at hotel restaurants indicating their dedication to making The Wynn experience extraordinary… “a recent hotel guest was checked-in at one of the hotel’s restaurants, so she (Jade Bailey, the Estrategy Development Manager for the Wynn and Encore hotels) reached out to the restaurant manager and passed along the photo of the guest. The restaurant manager then made it a point to greet and attend to the guest in question.”

All the upscale attention of the Wynn Hotel tied to the “foursquare”  shows this is a GAME you need to be in!

The City of Chicago is using foursquare to make city exploration fun!  “What we know of Chicago and what Chicago really is are two different realities, however, and that’s where the ExploreChicago Foursquare initiative comes into play. The city’s badge-style approach — themed around Chicago’s unique way of life — to encourage visitors and residents to unlock the history and culture of Chicago is truly avant-garde. Foursquare users can tap into hidden treasures in 77 different neighborhoods, explore 552 parks, and dine at more than 7,000 Chicago restaurants……. enthralled by how city partners on the initiative — like the Art Institute of Chicago — are inspired by the potential to bring the city to life and are actively promoting their participation in the game.

This is a GAME for real players!  Are you in yet?

5 Reasons to “Get In The Game” of foursquare.

  1. Business connections within a community. Supporting the local businesses and letting them get to  know you and all your social media connections. Let your friends know you are at a local business and share some tips about the things you like.
  2. Visibility. As more and more people sign up to participate across the WORLD they will be checking in at many of the same places you frequent.  They can connect with you and see your profiles on both Twitter and facebook with a click of the mouse.
  3. Showing your brand and activity in a particular neighborhood.  In becoming the Mayor of many places in a community you show how active you are in the area actually just doing what you do on a daily basis.  You are just adding the foursquare game into your social media mix. But this game could result in great business connections as you support the local merchants.
  4. Interesting facebook and Twitter updates. As you go through the day doing your business you can check-in around town and the information can be posted to facebook and twitter so your activity level on those venues is active while you are working. Social Media is about being “social” so what a fun way to connect with clients and local business.
  5. Social Capital. As you connect and communicate with local business owners sharing your satisfaction with their business you are building social capital.  They in turn could be supporting you and your business.

Are you ready to “Get In The Game” as the Cosmic Shift Happens?

Cosmic Shift Happens™ part 2 of 5

Cosmic Shift Happens™ part 1 of 5